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Neuromarketing Compendium
Unknown Binding
First published January 1, 2014
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June 28, 2019
This compendium has been compiled by Prof. Thomas"Zoëga"Ramsøy. The good professor used to teach courses on neuroscience and neuromarketing at the Copenhagen Business School, and is considered one of the leading experts on neuromarketing and consumer neuroscience.
The compendium consists of scholarly articles on various aspects of neuroscience and practical applications in the field of neuromarketing.
In the professor’s own words - “ …I also recognize that this volume can also be a potentially valuable resource for both newcomers as well as experienced people within this discipline. Neuromarketing is today very much a conglomerate of divergent solutions; hyped up talks; and a mixture of true science and pop science gone terribly wrong. This collection of papers represent my own take on what the basics should entail”
I do agree that the articles are extremely helpful for individuals interested in learning the basics of neuromarketing. However, I should also tell you that this is not an easy read, you might have to put in a lot of efforts and time to read and comprehend the information and insights presented in the article. At least, I did find it a bit difficult to understand and most importantly retain the key takeways.
I do understand that this book is not for everybody. I read this compendium because I was piqued by the discipline of neuromarketing and I have a professional interest in the field of marketing.
Highly recommended to people interested in understanding the basics of neuromarketing!
The compendium consists of scholarly articles on various aspects of neuroscience and practical applications in the field of neuromarketing.
In the professor’s own words - “ …I also recognize that this volume can also be a potentially valuable resource for both newcomers as well as experienced people within this discipline. Neuromarketing is today very much a conglomerate of divergent solutions; hyped up talks; and a mixture of true science and pop science gone terribly wrong. This collection of papers represent my own take on what the basics should entail”
I do agree that the articles are extremely helpful for individuals interested in learning the basics of neuromarketing. However, I should also tell you that this is not an easy read, you might have to put in a lot of efforts and time to read and comprehend the information and insights presented in the article. At least, I did find it a bit difficult to understand and most importantly retain the key takeways.
I do understand that this book is not for everybody. I read this compendium because I was piqued by the discipline of neuromarketing and I have a professional interest in the field of marketing.
Highly recommended to people interested in understanding the basics of neuromarketing!
Displaying 1 of 1 review