Smart Conversations: Revolutionizing B2B Marketing with the Generative AI Playbook

by Ian Howells

Unlock the Future of B2B Marketing with AI-Powered Precision

Generative AI is revolutionizing B2B marketing—Smart Conversations shows you how to harness it for unparalleled growth. In this hands-on guide, marketing strategist Dr. Ian Howells reveals how to create and scale hyper-targeted campaigns in days, not months.



With over twenty years of experience crafting innovative, go-to-market strategies, Ian offers more than just theory. This book offers an actionable framework, featuring real ChatGPT conversation transcripts that show marketing plans come to life right before your eyes.



Readers will learn how

Maximize generative AI conversations to unlock powerful insightsCraft hyper-targeted messaging for micro-vertical marketsScale operations while maintaining a personal touchStay ahead of the curve in the fast-evolving AI landscape

Whether you're a marketer, sales leader, or executive, Smart Conversations is your blueprint for driving market-shifting change and leading the next era of B2B growth.

236 pages, Hardcover

Published May 25, 2025

Reviews

[M.Z. Urlocker · Rating 5 out of 5]

This is a terrific and timely B2B marketing book for practitioners who are looking for ways to improve their strategy and execution using AI. It's not some hyped-up vague discussion of AI doom and gloom or some future predicted scenario that will arise ten or twenty years from now. This is full of practical techniques you can apply. Howells brings an engineering (or more accurately computer scientist) view to marketing along with practical AI prompts, or rather conversations, that help you tackle the real problems CMOs, VPs and Marketing Directors face. This is highly recommended for those who want to apply AI to a solid strategic foundation.