The SaaS CRO Experiments Playbook: Optimize Your Website With Experiments That Drive Real Results

by Corey Haines

Attention spans are short, competition is fierce, and your prospects are just a click away from abandoning ship. As marketers and advertisers, you’re under constant pressure to optimize every pixel, every word, and every interaction on your site.

You don’t need another generic list of tips that might move the needle. You need actionable, proven experiments that can transform your customer journey, boost engagement, and, most importantly, drive revenue.

That’s why we’ve compiled this playbook of dozens of SaaS CRO experiments that you can run. Whether you’re looking to squeeze more value from your homepage, fine-tune your pricing page, or completely overhaul your onboarding flow, this guide is packed with strategies that meet your audience where they are and guide them exactly where you want them to go.

Ready to dig in and discover the experiments that could 10x your results?

-Corey Haines

47 pages, Kindle Edition

Published May 27, 2025

About the author

Corey has been developing software professionally since 1995. Also spent the past 10 years, and the past 5 in particular, mentoring and training software developers around the world.