What do you think?
Rate this book
BizTech Evolution: From Transactional Services to Strategic Alliances
"I appreciate the way Ivan has outlined the four guiding principles as a thoughtful, balanced, and meaningful approach to this challenging topic. It should and will inspire action."
―Courtney Kissler Hawkins, Senior Vice President and CIO at Expeditors, from her foreword to the book
"This book is a must read for both clients relying on consultancies to differentiate themselves in technology-led, highly competitive markets, as well as consulting businesses competing with the emergence of AI and diminishing margins on traditional outsourced work."
―Manuel Pais, Team Topologies co-author, author of the Platform Manifesto, Fast Flow Thought Leader
Is your organization wasting millions on failed technology projects and ineffective service provider relationships?In today's service-dominated economy, broken collaborations between businesses and their technology providers result in massive financial losses, unrealized potential, and even catastrophic failures. Drawing from over twenty years of experience and real-world case studies - from Heathrow's Terminal 5 success to Deepwater Horizon's tragic failure - BizTech Evolution introduces the concept of BizTech consultancies and a groundbreaking framework to transform critical business-technology relationships.
Discover the four guiding principles that revolutionize service
Missionaries over mercenaries: Build value-driven partnerships that prioritize client outcomes
Strategic work over just "more" work: Focus on initiatives that drive meaningful business impact
Flow over headcount: Optimize value delivery instead of simply adding resources
Community over zero-sum approach: Create sustainable ecosystems where all participants thrive
Whether you're a service provider looking to evolve into a true BizTech consultancy, a business leader in a client organization trying to maximize ROI from technology partnerships, or an internal department leader providing services in a large enterprise, this practical playbook provides actionable strategies to elevate collaboration beyond transactional engagements.
Learn how
Transform your service organization into a trusted BizTech consultancyBuild lasting partnerships that mitigate implementation riskDevelop a shared BizTech context that accelerates deliveryNavigate uncertainty in modern digital business environmentsTransform service relationships from cost-centers to value-creators
The future belongs to BizTech consultancies and their clients who can foster symbiotic relationships across organizational boundaries. BizTech Evolution shows you exactly how to get there.
―Courtney Kissler Hawkins, Senior Vice President and CIO at Expeditors, from her foreword to the book
"This book is a must read for both clients relying on consultancies to differentiate themselves in technology-led, highly competitive markets, as well as consulting businesses competing with the emergence of AI and diminishing margins on traditional outsourced work."
―Manuel Pais, Team Topologies co-author, author of the Platform Manifesto, Fast Flow Thought Leader
Is your organization wasting millions on failed technology projects and ineffective service provider relationships?In today's service-dominated economy, broken collaborations between businesses and their technology providers result in massive financial losses, unrealized potential, and even catastrophic failures. Drawing from over twenty years of experience and real-world case studies - from Heathrow's Terminal 5 success to Deepwater Horizon's tragic failure - BizTech Evolution introduces the concept of BizTech consultancies and a groundbreaking framework to transform critical business-technology relationships.
Discover the four guiding principles that revolutionize service
Missionaries over mercenaries: Build value-driven partnerships that prioritize client outcomes
Strategic work over just "more" work: Focus on initiatives that drive meaningful business impact
Flow over headcount: Optimize value delivery instead of simply adding resources
Community over zero-sum approach: Create sustainable ecosystems where all participants thrive
Whether you're a service provider looking to evolve into a true BizTech consultancy, a business leader in a client organization trying to maximize ROI from technology partnerships, or an internal department leader providing services in a large enterprise, this practical playbook provides actionable strategies to elevate collaboration beyond transactional engagements.
Learn how
Transform your service organization into a trusted BizTech consultancyBuild lasting partnerships that mitigate implementation riskDevelop a shared BizTech context that accelerates deliveryNavigate uncertainty in modern digital business environmentsTransform service relationships from cost-centers to value-creators
The future belongs to BizTech consultancies and their clients who can foster symbiotic relationships across organizational boundaries. BizTech Evolution shows you exactly how to get there.
332 pages, Kindle Edition
Published May 27, 2025
4 people are currently reading
1 person want to read
About the author
Ivan Krnic
1 book1 followerIvan Krnić is the Director of Engineering at CROZ, host of the 0800-DEVOPS podcast, and an O’Reilly author who contributed to '97 Things Every Cloud Engineer Should Know.'
His focus is on creating the best possible conditions for teams to thrive. Over the past twenty years, he has been part of the team that grew CROZ from a small group into a successful service organization with over four hundred people, eventually expanding internationally.
During this time, Ivan progressed through several roles, from software engineer and team lead to project manager and Agile coach. This journey has given him the opportunity to view the challenges of service providers from different perspectives and use this experience to identify and eliminate friction in both internal operations and client collaborations. Particularly interested in leadership and organizational change, Ivan now helps organizations align business and technology, sharpen their focus, and ultimately work smarter, not harder.
Passionate about technological advancements, Ivan remains closely connected to the field. His areas of expertise include DevOps culture and the sociotechnical aspects of software delivery. As a dedicated DevOps enthusiast, he actively engages with the community by organizing meetups and delivering talks on various Agile and DevOps topics.
His focus is on creating the best possible conditions for teams to thrive. Over the past twenty years, he has been part of the team that grew CROZ from a small group into a successful service organization with over four hundred people, eventually expanding internationally.
During this time, Ivan progressed through several roles, from software engineer and team lead to project manager and Agile coach. This journey has given him the opportunity to view the challenges of service providers from different perspectives and use this experience to identify and eliminate friction in both internal operations and client collaborations. Particularly interested in leadership and organizational change, Ivan now helps organizations align business and technology, sharpen their focus, and ultimately work smarter, not harder.
Passionate about technological advancements, Ivan remains closely connected to the field. His areas of expertise include DevOps culture and the sociotechnical aspects of software delivery. As a dedicated DevOps enthusiast, he actively engages with the community by organizing meetups and delivering talks on various Agile and DevOps topics.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
December 8, 2025
For me this was a great onboarding content after joining the company where the author works for 20 years now.
After reading this book, I truly deeply understand the philosophy of the company, and the suggested ways of achieving it!
This is I think the most valuable part of the book - that is not just a framework, but is also equipped with useful tools and techniques how to achieve it.
I recognise the same underlying layer Will Guidara used in his book Unreasonable hospitality (a must read for anyone in the service industry!) - the success of the company depends on the satisfaction of the customer which depends on the value it receives which depends on the extra mile we give!
After reading this book, I truly deeply understand the philosophy of the company, and the suggested ways of achieving it!
This is I think the most valuable part of the book - that is not just a framework, but is also equipped with useful tools and techniques how to achieve it.
I recognise the same underlying layer Will Guidara used in his book Unreasonable hospitality (a must read for anyone in the service industry!) - the success of the company depends on the satisfaction of the customer which depends on the value it receives which depends on the extra mile we give!
July 30, 2025
Liked the idealistic view of how collaboration between IT service oriented organizations and their clients should look like.
But even more liked the advices on how to get there
But even more liked the advices on how to get there
Displaying 1 - 2 of 2 reviews