Great compilation of storytelling, about those who have found success in the unorthodox. Clearly 1-sided and driven by confirmation bias, as many who have done the same have not reached success. Still well worth the quick read for its entertainment value, featuring stories such as:
Walid Abdul-Wahab – story of paving his own unconventional path through leasing of camels, fighting pasteurization laws, and FDA regulations given its purported medicinal purposes to form what could be a billion dollar camel milk industry. A story of overcoming existing far-reaching regulation that need not apply to a new industry, and leveraging wasted byproduct.
Afweyne – the Somali pirate who transformed “a scrappy, self-funded force into a well-invested, transnational multimillion-dollar industry.” [p13] A story of utilizing principles of capital investment markets to create a new industry in a highly unethical area that none ever thought before.
UX, The Urban Experiment – “A clandestine hacker group we met in France, has a mission to undertake positive collective experiments. Some of its members, among other activities, spend a lot of their time using the unauthorized sections of the underground tunnel system in Paris to break into buildings and restore national artifacts that have, in their opinion, been neglected by the traditional institutions of the French State.” [p17] A story of the efficiency of the leaderless collective motivated by a common goal who are able to perform more efficiently than the bureaucracy of a democratic institution.
“Informality is a key driver of misfit innovation. Removing what strikes most of us as arbitrary, informality is ultimately about supporting people to rise above a job title and giving them permission to unleash their real talents. Informality is about enabling spontaneity, freeing people to depend on intrinsic motivation (their values) and instincts rather than deferring to the rules, codes, and incentives (raises and promotions) imposed by external authorities.” [p27] “Misfits often embrace self-governance because they are distrustful of authority and not easily coerced into someone else’s logic or command.” [p29]
David Berdish – the leader of Ford’s sustainability program who provoked his colleagues with the question of whether the company’s future should continue to be in automobile production vs. a different mode of transport – fought an uphill battle which he knew he would never be rewarded for, but critically had support of key upper management sponsors. A story of the criticality of work ethic, optimism, and passion.
Fabian Ruiz – imprisoned at age 16, and became an entrepreneur upon release 20yrs later all driven by his resourcefulness developed in prison. “Fabian’s instinctive urge to hustle – to create his own opportunities rather than sitting back passively to watch his fate unfold – led him to attempt an escape.” [p37]. A story of the role that necessity plays as the mother of invention – “much of innovation comes from constraint – from challenge and even scarcity.” [p42]
“Amid the characteristics that make a successful entrepreneur, one stood out: juvenile delinquency.” [p45] – similar to the “serial entrepreneur” mantra about disdain for authority, with arrest records common among those with the track record for innovation.
Shanzhai – copycat imitation of Western brands/technologies primarily in China and India that often violate intellectual property, but seen even in many cases as an “ethical duty, particularly when foreign companies fail to price their products affordably. Shanzhai is a modern-day solution for a historical Robin Hood dilemma: In the face of tyrannical rule, rob the rich to supply the poor.” [p54] “In many ways, intellectual-property pirates exist in response to the inequity of the patent system.” [p65] “Much copycat behavior boils down to etiquette. If you are learning and borrowing from others, it’s important to acknowledge them.” [p72]
Wimdu – a German Airbnb copycat, built by reverse-engineering – a story of the power of iteration over pure invention. “Are there benefits to being a builder versus an innovator? […] ‘Imitators are less likely to become complacent, a significant problem for innovators and pioneers who are taken with their success to the point of underestimating the dangers lurking in the rearview mirror.’ Imitators on the other hand, who ‘come from behind, tend to be paranoid about others following in their footsteps and are better prepared to repel the attack.’ Pioneers are often stuck in one way of doing things – the way they invented - while imitators are often more aware of transformational changes in the market precisely because they imitated.” [p58]
“Today’s counterfeit products are growing seven times faster than legal goods […] According to the International Anti-Counterfeiting Coalition, the international trade in pirated and fake goods amounts to $600billion, comprising as much as 7 percent of global trade.” [p56]
Anonymous – “hackers fervently believe in taking things apart in order to understand them. In this way, they can see not only the parts a system is composed of but also the connection between them. They are devoted to the perpetual improvement of systems; and in order to effectively improve something, they must have unfettered access to all information pertaining to that system.” [p77] A story of the drive for curiosity in fueling innovation.
Pirates – who historically followed an organizational structure similar to Anonymous or The Urban Experiment. “They understood that material inequalities would lead to a lack of trust, an unwillingness to collaborate toward one common goal, and in effect the inability to create a strong civic society.” [p82] A story of the importance of empowering each individual regardless of rank.
“The value of provoking is in starting a conversation. A protest movement doesn’t last forever […] But groups of people who ask the right questions or prove alternatives often pave the way for true change to emerge […] the temporary worlds created by the provocateurs spark dialogue in our mainstream culture and create the conditions for innovation to occur.” [p107] A story of the importance of a rebellious spirit.
Gib Bulloch – The Accenture consultant, who successfully lobbied his management to support projects for the benefit of improving lives in developing countries vs. solely those with lucrative financial payouts. “’Having a misfit idea is the easy part. The rest is finding air cover. You need protection from leadership. You need champions across the business.’ Bulloch explained that it can be very easy to suffocate innovation within large bureaucracies. ‘You can’t apply the same management principles to a start-up that you use to manage a large corporation.’” [p112] A story of the need for advocacy when maneuvering a large organization, similar to David Berdish at Ford.
“these stories show how unwavering belief, commitment to core values, and an unwillingness to let the opinions of others dictate their existence can help individuals undertake a personal pivot that moves their life in a new and ultimately more personally fulfilling direction, even if it is not always understood.” [p128] A story of the importance of self-confidence, to persist beyond the naysayers.
Jason Clay – from small town farmer to SVP of the World Wildlife Fund, and his adventures in bringing in corporate CEO’s to the concept of sustainable agriculture which evolved dramatically from his early days. “Clay is now more committed to meeting people where they are, rather than forcing his view upon them or being frustrated with them for not accepting his perspective. ‘You need to listen twice as much as you talk, because as long as people are preoccupied with their own problems, they are never going to see the bigger issues.’” [p133] A story of the criticality of maintaining perspective – seek to understand.