Successful Self-Publishing: How to self-publish and market your book. Fourth Edition.

by Joanna Penn

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills?This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers.

Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

In this comprehensive guide, you'll

A quick-start roadmap for self-publishing your first bookStep-by-step instructions for publishing professional-quality ebooks, print books, and audiobooksThe sites and services to trust and how to avoid the scamsMarketing strategies that work for both fiction and non-fictionNew in the 4th publishing platforms and opportunitiesExpanded section on direct sales, special editions and crowdfundingPractical guidance on using AI tools effectively as an artisan authorWhether you're writing your first book or you're an experienced author looking to expand your publishing business, this guide provides actionable steps without overwhelming technical jargon.

Start your indie author journey today with confidence. Try Successful Self-Publishing!

194 pages, Paperback

Published June 9, 2025

About the author

Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling fiction and memoir author as J.F. Penn. 


She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. She lives in Bath, England with her husband and two British shorthair cats, and enjoys a nice G&T.


See also Goodreads author's profile as J.F. Penn.

Reviews

[Roger Alix-Gaudreau · Rating 5 out of 5]

This short book is solid gold for writers interested in independent publishing. Chock full of advice and great resources, the author does not preach "one true way" of being an indie author, but rather provides thoughts and recommendations useful to various paths. From pragmatics about the specific technical steps for creating and publishing an ebook, to advice about ways to market your work, to thoughtful discussion of how she incorporates AI tools into her workflow without surrendering her creativity, there's no fluff in here. Resources mentioned throughout the text are conveniently summarized at the end of each section and then again in an appendix, making this reference incredibly easy to use. I bought the physical copy so that I could keep it at arms length with my other writing references.

[Steve Gardner · Rating 4 out of 5]

Lots of help.