What do you think?
Rate this book
The Why Behind the Buy: Connect with Your Customers Before You Sell
The Ads Aren't Working Anymore. Your Customers Have Changed. Have You?
Stop chasing transactions and start building the connection that drives massive growth.
For decades, the sales playbook was Build a product, run louder ads, and push features. If you're still playing by those rules, you’re losing. The modern consumer is informed, skeptical, emotionally driven, and trusts a single customer review more than your entire ad budget.
The old way of selling is broken. This is the operating system for the new era.
The Why Behind The Connect With Your Customers Before You Sell is your definitive guide to adapting to the new reality of consumer psychology. It is the practical framework for founders, marketers, and brand leaders ready to transform transactional buyers into fiercely loyal advocates.
The Truth About Why People Buy Now
People don't buy products first. They buy Trust, Emotion, Identity, Belief, and Connection.
Understanding the emotional drivers why someone buys is exponentially more powerful than knowing what they buy. This shift is the difference between fleeting sales and lasting brand equity.
In this book, acclaimed brand builder and growth strategist Phil Masiello (founder of CrunchGrowth) distills decades of real-world success into a clear, actionable methodology, showing you how to align your brand with your customer's deepest needs and values.
Inside, you will
Part 1: The New Rules of the Game
The Rise of the Savvy How the balance of power shifted from brands to buyers, and why social proof, influencers, and community now matter more than expensive ad campaigns.
The Failure of Product-Centric Why a great product is no longer enough. Learn how emotion influences most buying decisions and why selling an experience outperforms selling a commodity.
The New Understand what genuine authenticity means in a skeptical marketplace, and why "fake purpose" instantly destroys credibility and trust.
Part 2: Building Brands That Earn Trust
From Product to Discover how to create emotional resonance and build a brand that cannot be copied, driving pricing power and loyalty that survives any market trend.
The Modern Customer It takes time and multiple touchpoints to earn a sale today. Master the journey from awareness to advocacy, and how to optimize every stage for connection.
Your Website as a Trust Transform your website from a digital brochure into a powerful tool that builds immediate credibility and turns visitors into believers.
Part 3: The Connection Playbook
Feedback as a Growth Learn why negative feedback can actually increase trust, and how to use customer voices and reviews to build unshakeable social proof.
Selling to the Skeptical Stop pressuring and start earning. Discover proven strategies to lower customer resistance by building connection before the ask.
Turning Buyers into The ultimate goal is not a one-time purchase. Learn how true loyalty is built through consistent connection, and how to activate your customers to become your most effective growth engine.
Who Needs This Book?
This book is for
Entrepreneur and Founder frustrated by rising ad costs and declining returns.
Marketer and Brand Leader struggling to capture attention in an oversaturated market.
Stop chasing transactions and start building the connection that drives massive growth.
For decades, the sales playbook was Build a product, run louder ads, and push features. If you're still playing by those rules, you’re losing. The modern consumer is informed, skeptical, emotionally driven, and trusts a single customer review more than your entire ad budget.
The old way of selling is broken. This is the operating system for the new era.
The Why Behind The Connect With Your Customers Before You Sell is your definitive guide to adapting to the new reality of consumer psychology. It is the practical framework for founders, marketers, and brand leaders ready to transform transactional buyers into fiercely loyal advocates.
The Truth About Why People Buy Now
People don't buy products first. They buy Trust, Emotion, Identity, Belief, and Connection.
Understanding the emotional drivers why someone buys is exponentially more powerful than knowing what they buy. This shift is the difference between fleeting sales and lasting brand equity.
In this book, acclaimed brand builder and growth strategist Phil Masiello (founder of CrunchGrowth) distills decades of real-world success into a clear, actionable methodology, showing you how to align your brand with your customer's deepest needs and values.
Inside, you will
Part 1: The New Rules of the Game
The Rise of the Savvy How the balance of power shifted from brands to buyers, and why social proof, influencers, and community now matter more than expensive ad campaigns.
The Failure of Product-Centric Why a great product is no longer enough. Learn how emotion influences most buying decisions and why selling an experience outperforms selling a commodity.
The New Understand what genuine authenticity means in a skeptical marketplace, and why "fake purpose" instantly destroys credibility and trust.
Part 2: Building Brands That Earn Trust
From Product to Discover how to create emotional resonance and build a brand that cannot be copied, driving pricing power and loyalty that survives any market trend.
The Modern Customer It takes time and multiple touchpoints to earn a sale today. Master the journey from awareness to advocacy, and how to optimize every stage for connection.
Your Website as a Trust Transform your website from a digital brochure into a powerful tool that builds immediate credibility and turns visitors into believers.
Part 3: The Connection Playbook
Feedback as a Growth Learn why negative feedback can actually increase trust, and how to use customer voices and reviews to build unshakeable social proof.
Selling to the Skeptical Stop pressuring and start earning. Discover proven strategies to lower customer resistance by building connection before the ask.
Turning Buyers into The ultimate goal is not a one-time purchase. Learn how true loyalty is built through consistent connection, and how to activate your customers to become your most effective growth engine.
Who Needs This Book?
This book is for
Entrepreneur and Founder frustrated by rising ad costs and declining returns.
Marketer and Brand Leader struggling to capture attention in an oversaturated market.
150 pages, Kindle Edition
Published June 2, 2025
4 people are currently reading
2 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.