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Bryan Pearson: The Loyalty Leap : Turning Customer Information Into Customer Intimacy (Hardcover); 2012 Edition
Hardcover
About the author
Bryan Pearson
10 books4 followersWith more than two decades of experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, Bryan heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.
A sought-after speaker and author of the bestselling book: The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented around the world at such well-known events as The Art of Marketing, Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.
In 2012, Bryan was selected to be among SmartMoney’s “Power 30,” an annual list of leaders who shape worldwide economic currents and the consumer experience. He is often quoted by news outlets including: The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, the Vancouver Sun, the National Post, Globe and Mail, the Chicago Tribune, the Associated Press and MSNBC. He is a regular contributor to Fast Company, Retail Customer Experience, Customer Think, Creative Match and COLLOQUY.
The Loyalty Leap: Turning Customer Information into Customer Intimacy was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada and became a New York Times, Wall Street Journal and USA Today bestseller in its first week. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. More information is available at www.pearson4loyalty.com.
A sought-after speaker and author of the bestselling book: The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented around the world at such well-known events as The Art of Marketing, Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.
In 2012, Bryan was selected to be among SmartMoney’s “Power 30,” an annual list of leaders who shape worldwide economic currents and the consumer experience. He is often quoted by news outlets including: The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, the Vancouver Sun, the National Post, Globe and Mail, the Chicago Tribune, the Associated Press and MSNBC. He is a regular contributor to Fast Company, Retail Customer Experience, Customer Think, Creative Match and COLLOQUY.
The Loyalty Leap: Turning Customer Information into Customer Intimacy was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada and became a New York Times, Wall Street Journal and USA Today bestseller in its first week. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. More information is available at www.pearson4loyalty.com.
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