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The Purpose Code: Restore Purpose and Scale
What if your biggest growth problem isn’t your market — it’s your mindset?
Most SaaS companies start with solve a real problem, serve customers, and build something meaningful. But somewhere along the way, internal complexity takes over. Silos form. Metrics multiply. Culture drifts. And suddenly, teams are working hard — just not on what matters.
The Purpose Code is a field guide for leaders who’ve felt that shift and want to fix it. Drawing from hard-won experience inside high-growth tech companies, this book unpacks the hidden forces that cause alignment to unravel — and shows you how to rebuild it from the inside out. From executive behavior to incentive design to product development and customer engagement, it exposes how internal bias distorts decisions and disconnects companies from their original mission.
Packed with sharp insights, real-world patterns, and a framework you’ll actually use, The Purpose Code will help you move beyond surface-level strategy and recenter your business around the only thing that scales meaningful value for your customers.
Most SaaS companies start with solve a real problem, serve customers, and build something meaningful. But somewhere along the way, internal complexity takes over. Silos form. Metrics multiply. Culture drifts. And suddenly, teams are working hard — just not on what matters.
The Purpose Code is a field guide for leaders who’ve felt that shift and want to fix it. Drawing from hard-won experience inside high-growth tech companies, this book unpacks the hidden forces that cause alignment to unravel — and shows you how to rebuild it from the inside out. From executive behavior to incentive design to product development and customer engagement, it exposes how internal bias distorts decisions and disconnects companies from their original mission.
Packed with sharp insights, real-world patterns, and a framework you’ll actually use, The Purpose Code will help you move beyond surface-level strategy and recenter your business around the only thing that scales meaningful value for your customers.
192 pages, Paperback
Published June 3, 2025
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