The Restaurant: From Concept to Operation

by John R. Walker

Comprehensively covers opening and running a restaurant-revised and updated A successful restaurant is a dream business. It offers guests a fabulous experience, while the restaurateur gets an exciting workplace, creative license, and potentially nice profit margins. Of course, restaurant success does not arrive on a silver platter. It takes know-how, the right planning, and access to quality information. A one-stop guide to the business, The From Concept to Operation, Fifth Edition gives readers the knowledge they need to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. The book progresses logically, from choosing a good concept to finding a market, developing business and marketing plans, and securing financial backing. Topics covered include location selection, permits and legal issues, menu development, interior design, and employee hiring and training. Along the way, such all-important skills as turning first-time guests into regular patrons are also described. Special features of this Fifth Edition This field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.

Genres: Nonfiction

496 pages, Hardcover

First published November 30, 1983

Reviews

[Kelly · Rating 3 out of 5]

I'm sure there are updated versions to this book, but this was the one I was assigned to use for my class this semester. It has typos and editing issues, but overall has great information. I learned a lot from this book!

[Lauren · Rating 5 out of 5]

This book was amazing. I'm not a Food and Beverage major, but it was required for my degree (Hotel Management). I was never bored once and I found the chapters were easy to read and understand. It was very organized and I think it's one of the few textbooks that can be considered good and worth reading.

[Heather · Rating 2 out of 5]

This book was really badly organized. So much so that it drove me nuts. At least it did it's job, though.

[Matthew · Rating 3 out of 5]

Never really used it much for class.

[Yaaresse · Rating 5 out of 5]

Some elements may be outdated, but overall has excellent base information that is not date-dependent.

[Gisse Stephanie]

i want to read to study for university