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Uncomfortable Either Way: Why Choosing Easy Is Making Your Life Hard
Twenty-one proven strategies to bridge the gap between peak performance and personal fulfillment by embracing uncomfort
You can settle for a life you’re not fully satisfied or aligned with in order to avoid uncomfort (the uneasiness of change or uncertainty). But it comes at the dangerous cost of a deeper discomfort—a haunting sense of shame, disappointment, and regret about the life you could have lived, knowing you could have been happier, fitter, wealthier, and more confident and experienced deeper fulfillment along the way.
In the end, you’re going to be uncomfortable either way.
Instead of always choosing the easy way, caving to instant gratification, and avoiding short-term uncomfort, you can learn to embrace it to unlock lifelong joy, new skills and confidence, and life-changing experiences that are only accessible to those who refuse to settle for complacency.
Keynote speaker and high-performance coach Brett Eaton has helped hundreds of audiences, companies, and clients reach thousands of goals, run more than a dozen marathons, start more than two hundred businesses, generate millions of dollars in revenue, and find more peace and fulfillment by defining success on their own terms and aligning daily action with long-term visions.
Developed in collaboration with top performers in a variety of industries, this book will reveal Brett’s revolutionary process for self-transformation, including how to:
● Shift from minimizing risk to minimizing regret
● Avoid the three Confidence Criminals and start leveraging fear as fuel
● Resist hitting the “F*ck It” button and negotiating your personal contracts
● Harness urgency and build unstoppable momentum
Packed with actionable advice, relatable stories, and Brett’s signature style of tough love with a big hug at the end, Uncomfortable Either Way is the ultimate guide to stop bullsh*tting yourself and finally choose the life that you’ve always secretly wanted.
You can settle for a life you’re not fully satisfied or aligned with in order to avoid uncomfort (the uneasiness of change or uncertainty). But it comes at the dangerous cost of a deeper discomfort—a haunting sense of shame, disappointment, and regret about the life you could have lived, knowing you could have been happier, fitter, wealthier, and more confident and experienced deeper fulfillment along the way.
In the end, you’re going to be uncomfortable either way.
Instead of always choosing the easy way, caving to instant gratification, and avoiding short-term uncomfort, you can learn to embrace it to unlock lifelong joy, new skills and confidence, and life-changing experiences that are only accessible to those who refuse to settle for complacency.
Keynote speaker and high-performance coach Brett Eaton has helped hundreds of audiences, companies, and clients reach thousands of goals, run more than a dozen marathons, start more than two hundred businesses, generate millions of dollars in revenue, and find more peace and fulfillment by defining success on their own terms and aligning daily action with long-term visions.
Developed in collaboration with top performers in a variety of industries, this book will reveal Brett’s revolutionary process for self-transformation, including how to:
● Shift from minimizing risk to minimizing regret
● Avoid the three Confidence Criminals and start leveraging fear as fuel
● Resist hitting the “F*ck It” button and negotiating your personal contracts
● Harness urgency and build unstoppable momentum
Packed with actionable advice, relatable stories, and Brett’s signature style of tough love with a big hug at the end, Uncomfortable Either Way is the ultimate guide to stop bullsh*tting yourself and finally choose the life that you’ve always secretly wanted.
304 pages, Hardcover
Published September 9, 2025
16 people are currently reading
11 people want to read
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Displaying 1 - 2 of 2 reviews
November 7, 2025
A bold, invigorating, and deeply practical guide to breaking through complacency and reclaiming your potential.
In Uncomfortable Either Way: Why Choosing Easy Is Making Your Life Hard, Brett Eaton delivers an electrifying manifesto for self-mastery and growth. Drawing from his vast experience as a keynote speaker and high-performance coach, Eaton distills twenty-one proven strategies that empower readers to trade short-term comfort for long-term fulfillment. His message is refreshingly direct: life’s discomfort is unavoidable, so choose the kind that leads to transformation.
What makes this book compelling is Eaton’s blend of motivational grit, psychological insight, and heartfelt authenticity. Through personal anecdotes, client stories, and a wealth of actionable guidance, he invites readers to reframe discomfort as a powerful ally rather than an adversary. Concepts such as “minimizing regret,” confronting the “Confidence Criminals,” and harnessing fear as fuel are not just catchy ideas, they are deeply applicable frameworks for real, lasting change.
The tone is equal parts coach and confidant: tough love balanced with compassion. Eaton doesn’t just tell readers what to do; he walks with them through the mental trenches of resistance, fear, and self-doubt. Each chapter builds a sense of forward momentum, inspiring readers to act rather than merely aspire.
Uncomfortable Either Way is more than a self-help book, it’s a call to action for anyone tired of living below their potential. It reminds us that the life we desire lies on the other side of discomfort, and that courage, consistency, and self-honesty are the true measures of success.
In Uncomfortable Either Way: Why Choosing Easy Is Making Your Life Hard, Brett Eaton delivers an electrifying manifesto for self-mastery and growth. Drawing from his vast experience as a keynote speaker and high-performance coach, Eaton distills twenty-one proven strategies that empower readers to trade short-term comfort for long-term fulfillment. His message is refreshingly direct: life’s discomfort is unavoidable, so choose the kind that leads to transformation.
What makes this book compelling is Eaton’s blend of motivational grit, psychological insight, and heartfelt authenticity. Through personal anecdotes, client stories, and a wealth of actionable guidance, he invites readers to reframe discomfort as a powerful ally rather than an adversary. Concepts such as “minimizing regret,” confronting the “Confidence Criminals,” and harnessing fear as fuel are not just catchy ideas, they are deeply applicable frameworks for real, lasting change.
The tone is equal parts coach and confidant: tough love balanced with compassion. Eaton doesn’t just tell readers what to do; he walks with them through the mental trenches of resistance, fear, and self-doubt. Each chapter builds a sense of forward momentum, inspiring readers to act rather than merely aspire.
Uncomfortable Either Way is more than a self-help book, it’s a call to action for anyone tired of living below their potential. It reminds us that the life we desire lies on the other side of discomfort, and that courage, consistency, and self-honesty are the true measures of success.
September 22, 2025
I loved how this book was like Brett directly talking ato you- being real, inspiring, and presenting a blueprint for growth that can be applied to many areas (or all) of your life. Easy to listen to and follow. My favorite is that there are phrases and acronyms and stories that stay with you even when you put the book down.
Displaying 1 - 2 of 2 reviews