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The Bookability Formula: What the 1% most-booked speakers do
Why do some speakers get booked again and again, while most struggle to land even one paid gig?
What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage?
Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don’t?
Can you really be more in demand, more respected, and more booked without being famous or a celebrity?
The answer is YES!
This book reveals what the top 1% most-booked speakers do differently — and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the does Richard Koch’s 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula — a clear, proven framework for any speaker who wants to become commercially and consistently bookable.
Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.
What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage?
Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don’t?
Can you really be more in demand, more respected, and more booked without being famous or a celebrity?
The answer is YES!
This book reveals what the top 1% most-booked speakers do differently — and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the does Richard Koch’s 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula — a clear, proven framework for any speaker who wants to become commercially and consistently bookable.
Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.
162 pages, Kindle Edition
Published July 8, 2025
10 people are currently reading
5 people want to read
About the author
Maria Franzoni
2 books1 followerMaria Franzoni is a highly regarded expert in the speaking industry, having worked in the industry since 1998 as an agent, a speaker bureau owner and mentor. She has worked with some of the world’s most celebrated speakers and helped shape the careers of countless others.
Maria’s deep understanding of what bookers want enables her to teach speakers how to stand out, charge higher fees, and secure more bookings. Through her programmes, she demystifies the business of speaking, offering actionable strategies to succeed in this competitive market.
Maria is passionate about helping speakers achieve sustainable growth and long-term success.
Maria’s deep understanding of what bookers want enables her to teach speakers how to stand out, charge higher fees, and secure more bookings. Through her programmes, she demystifies the business of speaking, offering actionable strategies to succeed in this competitive market.
Maria is passionate about helping speakers achieve sustainable growth and long-term success.
Ratings & Reviews
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Displaying 1 - 3 of 3 reviews
August 2, 2025
Bookability delivers tactical excellence for aspiring speakers. Franzoni’s formula provides a systematic approach to speaker positioning.
Practical elements shine: LinkedIn positioning strategy, bureau engagement tactics, post-speech feedback loops. The “red thread” concept for developing expertise niche demonstrates sophisticated personal branding understanding.
Value-based pricing discussion particularly strong. “Make it about audience on stage, be confident; off stage, be humble” captures essential speaker psychology.
Superb tactical manual for serious speaking professionals and an excellent execution of specialized subject matter.
Practical elements shine: LinkedIn positioning strategy, bureau engagement tactics, post-speech feedback loops. The “red thread” concept for developing expertise niche demonstrates sophisticated personal branding understanding.
Value-based pricing discussion particularly strong. “Make it about audience on stage, be confident; off stage, be humble” captures essential speaker psychology.
Superb tactical manual for serious speaking professionals and an excellent execution of specialized subject matter.
August 6, 2025
A must read for any speaker
I loved this book. It is solid, practical and easy-to-do advice. It’s ideal for aspiring professional speakers who want to start out right. And, it’s an inspiration for more seasoned speakers who may have hit a career ‘midlife crisis’. It will remind you why you started out in this amazing business and inspire you to keep on making a difference in this world.
I loved this book. It is solid, practical and easy-to-do advice. It’s ideal for aspiring professional speakers who want to start out right. And, it’s an inspiration for more seasoned speakers who may have hit a career ‘midlife crisis’. It will remind you why you started out in this amazing business and inspire you to keep on making a difference in this world.
July 11, 2025
Gives away all the trade secrets!
What a read! The Bookability Formula gives away the secrets that make top keynote speakers successful.
Maria is highly experienced and in the know.
A practical, entertaining and easy read.
Can’t wait for part 2!
What a read! The Bookability Formula gives away the secrets that make top keynote speakers successful.
Maria is highly experienced and in the know.
A practical, entertaining and easy read.
Can’t wait for part 2!
Displaying 1 - 3 of 3 reviews