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Cognitive Approaches to Literature and Culture

Your Brain on Latino Comics: From Gus Arriola to Los Bros Hernandez

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Though the field of comic book studies has burgeoned in recent years, Latino characters and creators have received little attention. Putting the spotlight on this vibrant segment, Your Brain on Latino Comics illuminates the world of superheroes Firebird, Vibe, and the new Blue Beetle while also examining the effects on readers who are challenged to envision such worlds.

Exploring mainstream companies such as Marvel and DC as well as rising stars from other segments of the industry, Frederick Aldama provides a new reading of race, ethnicity, and the relatively new storytelling medium of comics themselves. Overview chapters cover the evolution of Latino influences in comics, innovations, and representations of women, demonstrating Latino transcendence of many mainstream techniques. The author then probes the rich and complex ways in which such artists affect the cognitive and emotional responses of readers as they imagine past, present, and future worlds.

Twenty-one interviews with Latino comic book and comic strip authors and artists, including Laura Molina, Frank Espinosa, and Rafael Navarro, complete the study, yielding captivating commentary on the current state of the trade, cultural perceptions, and the intentions of creative individuals who shape their readers in powerful ways.

343 pages, ebook

First published January 1, 2009

3 people are currently reading
50 people want to read

About the author

Frederick Luis Aldama

90 books32 followers

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Displaying 1 - 3 of 3 reviews
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1 review15 followers
June 16, 2009
It rocks because my friends and I are mentioned in it. (Oh, and because it's a well-written survey of a sub-culture within a subculture.)
50 reviews25 followers
November 14, 2016
Fantastic overview of Latino comics and comic characters up to the publication date. The historical information on Latino representation is useful. The theory/approaches sections is a little light, but offers a good starting point from which a reader can go off and find more in depth theory. The interviews are fun and interesting.
43 reviews1 follower
January 1, 2012
A little dry. It reads like a dissertation sometimes, but the interviews are great.
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