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The Bookability Formula: What the 1% most-booked speakers do
Why do some speakers get booked again and again, while most struggle to land even one paid gig?
What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage?
Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don’t?
Can you really be more in demand, more respected, and more booked without being famous or a celebrity?
The answer is YES!
This book reveals what the top 1% most-booked speakers do differently — and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the does Richard Koch’s 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula — a clear, proven framework for any speaker who wants to become commercially and consistently bookable.
Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.
What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage?
Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don’t?
Can you really be more in demand, more respected, and more booked without being famous or a celebrity?
The answer is YES!
This book reveals what the top 1% most-booked speakers do differently — and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the does Richard Koch’s 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula — a clear, proven framework for any speaker who wants to become commercially and consistently bookable.
Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.
190 pages, Paperback
Published July 8, 2025
About the author
Maria Franzoni
2 books1 followerMaria Franzoni is a highly regarded expert in the speaking industry, having worked in the industry since 1998 as an agent, a speaker bureau owner and mentor. She has worked with some of the world’s most celebrated speakers and helped shape the careers of countless others.
Maria’s deep understanding of what bookers want enables her to teach speakers how to stand out, charge higher fees, and secure more bookings. Through her programmes, she demystifies the business of speaking, offering actionable strategies to succeed in this competitive market.
Maria is passionate about helping speakers achieve sustainable growth and long-term success.
Maria’s deep understanding of what bookers want enables her to teach speakers how to stand out, charge higher fees, and secure more bookings. Through her programmes, she demystifies the business of speaking, offering actionable strategies to succeed in this competitive market.
Maria is passionate about helping speakers achieve sustainable growth and long-term success.
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Displaying 1 - 2 of 2 reviews
July 23, 2025
This book may be predominantly pitched towards emerging professional speakers, but even an experienced speaker can pick up important tips. Maria Franzoni shares her wealth of experience from years on the bureau side of the speaking industry and the result is a mix of practical tips, simple yet effective advice and important reflections.
For me, one measure of the impact of a business or self-development book is how much of the text I have highlighted. And there are plenty of highlights in this book, and work for me to get on with when I return from my current speaking engagement - and even while I'm here!
For me, one measure of the impact of a business or self-development book is how much of the text I have highlighted. And there are plenty of highlights in this book, and work for me to get on with when I return from my current speaking engagement - and even while I'm here!
July 13, 2025
Genuinely helpful and practical advice from someone who knows what they're talking about.
Displaying 1 - 2 of 2 reviews