الابتكار دائما ما يصدم, ويعق و يجعل العالم يدور من حوله.في مجموعة تامة الوضوح و التحديد من " الحقائق المهمة " سوف تكتشف كيف تستغل طاقتك لتزيد من الإبداع و التعاون و الربحية . هل أنت مستعد لتغيير العالم ؟؟
Max McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA.
shallow ideas, no insights, no use of real world data ,no mention of related historical events that are related to innovation nor the greatest innovators. NONE
I really don't like this book! convince my otherwise if you can !
This book is a one of the authority on what innovation is and what it means to the general populace. Very well written, with each concept lucidly explained. The whole description is described in 55 concepts about innovation that seems common place but are in fact, the TRUTHS! Highly recommended for a good general read. Would have been a 5 star if there were more pictures to support the writing.