What’s Stopping You?

by Timothy Armoo

**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER**

What’s stopping you from achieving the success you’ve always wanted?

From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn’t dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start.

In What’s Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you’ve always wanted to do.

Inside, you’ll learn how

- Change the story you tell yourself
- Build a network from scratch
- Harness fear as fuel
- Manage your internal scorecard

Through 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

Genres: Self Help

291 pages, Kindle Edition

Published January 15, 2026

Reviews

[Ashini · Rating 4 out of 5]

I liked that this book builds up on some fundamentals I already know for example the 1% better ethos, MVP in business and I like that it pulls different ideas together and you get the authors perspective on it. Although it was marketed for newbies, would’ve liked to have seen at least 1/2 technical cheat codes

[Tyme Regent-Bascombe · Rating 5 out of 5]

A huge focus of this book is on mindset and it is broadly an amalgamation of ideas for other books and Timothy's personal story all package into his unique voice. The delivery makes what could be difficult concept simple, digestible and actionable.

There is something for everyone in this book, regardless of where you are on your journey.

For me, Cheatcode 6 & Cheatcode 10 alone makes the book worth while. There wasn't too much in terms of bend new ideas but they were delivered in a way that helped me to think about them in different ways.

I throughly enjoyed the read.

[Lara Acosta · Rating 5 out of 5]

Incredible book. Incredible author. This book perfectly summarises the lessons and habits that build high-performers. It's engaging, it's heartfelt and truly impactful - looking forward to seeing its impact on younger generations.

Shoutout timo for writing this - will change lives for sure!

[Nathan Chalmers · Rating 3 out of 5]

An interesting light read. Some decent ideas here and new perspectives. Nothing groundbreaking but I don't get the impression that was the idea. Just practical little tips and shifts in perception which are hopefully helpful.

[S · Rating 5 out of 5]

As a forty something, interesting to see the business world from the younger generation. A great little book.

[Chris Rose · Rating 4 out of 5]

I really enjoyed this. Well read and a good example of building yourself to be your biggest hype man (or woman).

[Erika · Rating 4 out of 5]

Really enjoyed .