Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits

by Andy Robinson, Kim Klein

In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

Genres: Nonfiction

200 pages, Paperback

First published April 3, 2002

Reviews

[Anja Hose · Rating 3 out of 5]

This is definitely a book that would be really helpful once you're in the position to actively use the knowledge it's giving you. One your company is running and you're looking for ways to get earned income, this book will likely be an invaluable resource. With many real-life examples to go along with the advice about how to think, and what to think about, this book is easy to read and obviously written by somebody who has experience of his own.
However, when this book is purely theoretical and you realize you can't use any of the information for years, it's not quite as great to read.