This was such a staggeringly bizarre book to read, and for once I don't mean that in a good way. If you've ever wanted to read a book whose plot points felt like they were chosen by drawing sci-fi and horror mad libs out of a hat, well, here you go. The problem with writing surreal horror, which this is, is that you have to have your cast react accordingly to it or it loses credibility, and nobody in The Pen Name seems more than mildly surprised by some of the most outlandish and ridiculous twists that come along. Ben himself cools off and accepts an apology (and an accusation that he imagined it all) no less than three times after being hijacked and having his life endangered in the most ridiculous way possible over and over and over. He doesn't call the police. He doesn't tell his wife. He just brushes it off and moves on after getting mildly huffy about it. Hell, he wakes up covered in blood from a monster nosebleed on multiple occasions and isn't even concerned by it until a few hundred pages later.
He doesn't so much as bat an eye or spare a thought for some of the seriously strange stuff that happens in the latter half of the book. One of the first unsettling things to happen is that he walks in on the literary agent assigned to him taunting his crippled young child to tears and taking a photo of it, and just says not to do it again while the agent grins the whole time. I mean, I'm not a parent, but isn't that the point at which you're allowed to kill someone?
And the problem is, for the most part, everything goes unexplained. None of that strange stuff is expanded on or given any sort of reason as to why it might be happen, so it feels like half of the things you see (the pigs, the salt lick, the jars of urine, the cathedral, the voice on the phone, etc etc etc etc) are just shoved in there because, well, they're weird I guess. Some uncertainty and nebulousness is good and even to be expected in a horror novel, but at the end of the book you know little more about the how and the why than you did at the beginning, and considering how heavily laden this book was with over-the-top scenes and supernatural circumstances, that's unforgivable. Especially after the big dun dun DUN moment at the end of the book that shows everything Ben has done is basically for nothing.
But arguably the biggest annoyance I had with this book is that the author is a huge Stephen King fan, and I know this because the name is dropped and his worked referenced over and over and over throughout the book to the point where it becomes annoying. The cop in the novel Ben is writing is named after the cop in Stephen King's The Regulators/Desperation. Ben chooses Thaddeus Beaumont as an alias at one point, and then has a chat with his friend about what a great reference that is. Ben thinks about how much Stephen King writes, compares his process to Stephen King, talks about Stephen King books... heck, he and his friend even use a joke ("M-O-O-N that spells ___" as written in The Stand) that appears in a Stephen King novel repeatedly, and then talk about that for a while. It's okay to be a fan of someone's work. It's not okay to like a writer. But that should not bleed so far into your own work that it reads like something you wrote crouched outside their window.
It doesn't help that the cast is either unlikable or forgettable. Ben himself is, to be frank, a huge jerk who spends a lot of time thinking unpleasant things about the people who help him. He thinks about how he used to like the coffee shop barista, an extremely friendly, warm, and genuine person who remembers his order and gives him free coffees, back in high school, but he "dodged a bullet" because... because she has a bad tan and works in a coffee shop, apparently. Wow, you're a prince, Ben. There's also a scene later in the book where Ben is saved by the people hanging around outside the motel he's hiding out at, and by way of thanks he thinks about how gross and creepy and poor they are. This sort of thing happens a lot, and I was left wondering why, exactly, I was supposed to be rooting for this whiny, spineless, mean-spirited, selfish human being.
The basic narration is decently written, but this book is just too bloated with randomness and doesn't have much (if any) resolution or explanation to really care about. The narrative is barely cohesive, too many plot points are abandoned of half-heartedly brushed off, none of the characters are well developed, and the ending renders all of it moot. It's frustrating because The Pen Name was a good idea, it just tried to juggle too much, and wound up being utterly forgettable as a result. Unless you're Stephen King, in which case you might want to make sure your doors are locked.