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Uncomfortable Either Way: Why Choosing Easy Is Making Your Life Hard
Twenty-one proven strategies to bridge the gap between peak performance and personal fulfillment by embracing uncomfort
You can settle for a life you’re not fully satisfied or aligned with in order to avoid uncomfort (the uneasiness of change or uncertainty). But it comes at the dangerous cost of a deeper discomfort—a haunting sense of shame, disappointment, and regret about the life you could have lived, knowing you could have been happier, fitter, wealthier, and more confident and experienced deeper fulfillment along the way.
In the end, you’re going to be uncomfortable either way.
Instead of always choosing the easy way, caving to instant gratification, and avoiding short-term uncomfort, you can learn to embrace it to unlock lifelong joy, new skills and confidence, and life-changing experiences that are only accessible to those who refuse to settle for complacency.
Keynote speaker and high-performance coach Brett Eaton has helped hundreds of audiences, companies, and clients reach thousands of goals, run more than a dozen marathons, start more than two hundred businesses, generate millions of dollars in revenue, and find more peace and fulfillment by defining success on their own terms and aligning daily action with long-term visions.
Developed in collaboration with top performers in a variety of industries, this book will reveal Brett’s revolutionary process for self-transformation, including how
Shift from minimizing risk to minimizing regretAvoid the three Confidence Criminals and start leveraging fear as fuelResist hitting the “F*ck It” button and negotiating your personal contractsHarness urgency and build unstoppable momentumPacked with actionable advice, relatable stories, and Brett’s signature style of tough love with a big hug at the end, Uncomfortable Either Way is the ultimate guide to stop bullsh*tting yourself and finally choose the life that you’ve always secretly wanted.
You can settle for a life you’re not fully satisfied or aligned with in order to avoid uncomfort (the uneasiness of change or uncertainty). But it comes at the dangerous cost of a deeper discomfort—a haunting sense of shame, disappointment, and regret about the life you could have lived, knowing you could have been happier, fitter, wealthier, and more confident and experienced deeper fulfillment along the way.
In the end, you’re going to be uncomfortable either way.
Instead of always choosing the easy way, caving to instant gratification, and avoiding short-term uncomfort, you can learn to embrace it to unlock lifelong joy, new skills and confidence, and life-changing experiences that are only accessible to those who refuse to settle for complacency.
Keynote speaker and high-performance coach Brett Eaton has helped hundreds of audiences, companies, and clients reach thousands of goals, run more than a dozen marathons, start more than two hundred businesses, generate millions of dollars in revenue, and find more peace and fulfillment by defining success on their own terms and aligning daily action with long-term visions.
Developed in collaboration with top performers in a variety of industries, this book will reveal Brett’s revolutionary process for self-transformation, including how
Shift from minimizing risk to minimizing regretAvoid the three Confidence Criminals and start leveraging fear as fuelResist hitting the “F*ck It” button and negotiating your personal contractsHarness urgency and build unstoppable momentumPacked with actionable advice, relatable stories, and Brett’s signature style of tough love with a big hug at the end, Uncomfortable Either Way is the ultimate guide to stop bullsh*tting yourself and finally choose the life that you’ve always secretly wanted.
305 pages, Kindle Edition
Published September 9, 2025
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Displaying 1 - 4 of 4 reviews
January 4, 2026
In Uncomfortable Either Way, Brett Eaton explained the importance of choosing to be uncomfortable and the hidden power of doing so. He begins the book by stating that in his 15 years of studying high performers they don’t obtain or grow or discover their strengths when life is easy and it’s going great. He was born in Bergen, New Jersey. He had an older sister who was smart and he found his identify in sports. He played in basketball, football, and baseball. In his sophomore year, he developed back pain and the doctors couldn’t figure out what to do. They instructed on his taking the year off and not working out or doing sports. This led to him becoming out of shape and he became the weakest in his sport. He chose to do something about it and he began to work out again and got a job in construction something to force him into developing the muscles back. Another lesson he learned was when the unimaginable happened. He was at a friend’s house when he got summoned to the hospital. His father has a heart attack at age 52 and died. This taught him how to play on the offense and to get up and get moving and make the impact that we know deep down we can. Another lesson was they we all will die and none of us know when or how it will happen. This leads us to live in the someday when we need to live in the now. The book touched on 21 strategies to reach your higher performance potential.
This book is an excellent read in realizing the power of being uncomfortable and how to look at it in a fresh perceptive. It was interesting in reading how choosing the easy way out is hurting us and help us to minimize regret. I liked how he discussed practical ways in accomplishing goals that we personally want to achieve. He is a very motivated speaker and teacher and this book will encourage readers to transform their lives. I would recommend this inspiring book to anyone who is tired of being struck in rut and they are ready to become uncomfortable and grow into the person they were intended to be.
This book is an excellent read in realizing the power of being uncomfortable and how to look at it in a fresh perceptive. It was interesting in reading how choosing the easy way out is hurting us and help us to minimize regret. I liked how he discussed practical ways in accomplishing goals that we personally want to achieve. He is a very motivated speaker and teacher and this book will encourage readers to transform their lives. I would recommend this inspiring book to anyone who is tired of being struck in rut and they are ready to become uncomfortable and grow into the person they were intended to be.
November 7, 2025
A bold, invigorating, and deeply practical guide to breaking through complacency and reclaiming your potential.
In Uncomfortable Either Way: Why Choosing Easy Is Making Your Life Hard, Brett Eaton delivers an electrifying manifesto for self-mastery and growth. Drawing from his vast experience as a keynote speaker and high-performance coach, Eaton distills twenty-one proven strategies that empower readers to trade short-term comfort for long-term fulfillment. His message is refreshingly direct: life’s discomfort is unavoidable, so choose the kind that leads to transformation.
What makes this book compelling is Eaton’s blend of motivational grit, psychological insight, and heartfelt authenticity. Through personal anecdotes, client stories, and a wealth of actionable guidance, he invites readers to reframe discomfort as a powerful ally rather than an adversary. Concepts such as “minimizing regret,” confronting the “Confidence Criminals,” and harnessing fear as fuel are not just catchy ideas, they are deeply applicable frameworks for real, lasting change.
The tone is equal parts coach and confidant: tough love balanced with compassion. Eaton doesn’t just tell readers what to do; he walks with them through the mental trenches of resistance, fear, and self-doubt. Each chapter builds a sense of forward momentum, inspiring readers to act rather than merely aspire.
Uncomfortable Either Way is more than a self-help book, it’s a call to action for anyone tired of living below their potential. It reminds us that the life we desire lies on the other side of discomfort, and that courage, consistency, and self-honesty are the true measures of success.
In Uncomfortable Either Way: Why Choosing Easy Is Making Your Life Hard, Brett Eaton delivers an electrifying manifesto for self-mastery and growth. Drawing from his vast experience as a keynote speaker and high-performance coach, Eaton distills twenty-one proven strategies that empower readers to trade short-term comfort for long-term fulfillment. His message is refreshingly direct: life’s discomfort is unavoidable, so choose the kind that leads to transformation.
What makes this book compelling is Eaton’s blend of motivational grit, psychological insight, and heartfelt authenticity. Through personal anecdotes, client stories, and a wealth of actionable guidance, he invites readers to reframe discomfort as a powerful ally rather than an adversary. Concepts such as “minimizing regret,” confronting the “Confidence Criminals,” and harnessing fear as fuel are not just catchy ideas, they are deeply applicable frameworks for real, lasting change.
The tone is equal parts coach and confidant: tough love balanced with compassion. Eaton doesn’t just tell readers what to do; he walks with them through the mental trenches of resistance, fear, and self-doubt. Each chapter builds a sense of forward momentum, inspiring readers to act rather than merely aspire.
Uncomfortable Either Way is more than a self-help book, it’s a call to action for anyone tired of living below their potential. It reminds us that the life we desire lies on the other side of discomfort, and that courage, consistency, and self-honesty are the true measures of success.
December 16, 2025
Uncomfortable Either Way is a bold, honest, and motivating wake-up call for anyone who’s been stuck choosing short-term comfort over long-term fulfillment. Brett Eaton cuts through self-help fluff with refreshing clarity, making a compelling case that discomfort isn’t something to avoid, it’s the gateway to confidence, growth, and a life aligned with your true values.
What makes this book especially powerful is its balance of tough love and genuine encouragement. Eaton blends real-world coaching experience, relatable stories, and actionable frameworks into a process readers can actually use. Concepts like minimizing regret instead of risk, leveraging fear as fuel, and honoring personal contracts hit hard because they’re practical, not theoretical. This book doesn’t just inspire, it challenges readers to stop negotiating with their potential and start showing up for the life they secretly want.
What makes this book especially powerful is its balance of tough love and genuine encouragement. Eaton blends real-world coaching experience, relatable stories, and actionable frameworks into a process readers can actually use. Concepts like minimizing regret instead of risk, leveraging fear as fuel, and honoring personal contracts hit hard because they’re practical, not theoretical. This book doesn’t just inspire, it challenges readers to stop negotiating with their potential and start showing up for the life they secretly want.
September 22, 2025
I loved how this book was like Brett directly talking ato you- being real, inspiring, and presenting a blueprint for growth that can be applied to many areas (or all) of your life. Easy to listen to and follow. My favorite is that there are phrases and acronyms and stories that stay with you even when you put the book down.
Displaying 1 - 4 of 4 reviews