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Curate This: The Hands-On, How-To Guide To Content Curation
The concept of "Curation" has rapidly moved from museums to mainstream media. As the sheer volume of Tweets, Likes, Blogs, YouTube videos, and emails overwhelm the web, publishers and brands are increasingly being asked to provide a human face to content organization and editorial curation. With the right framework, curation can be a powerful tool to help editorial meet new challenges.
362 pages, Paperback
First published December 3, 2014
28 people are currently reading
65 people want to read
About the author
Steven Rosenbaum
10 books30 followersSteven Rosenbaum is an entrepreneur, author, and curator. He is the founder and CEO of the web's largest Video Curation Platform, Magnify.net. His book Curation Nation, explores the changing worlds of publishing, consumer content, and brand-centric curation. It will be published by McGraw Hill in the spring of 2011.
Rosenbaum is known as the father of user-generated video, having created MTV's groundbreaking UGC series MTV UNfiltered, a pre-web television project that handed cameras to young storytellers. Since that time he has built a career finding, organizing, and curating first-person storytelling.
Rosenbaum's work as an Emmy Award winning documentary filmmaker includes his film chronicling 9/11 "7 Days In September." That film gathered more than 500 hours of video around 9/11 - creating a curated journey through the eyes of 28 filmmakers and citizen storytellers. The result was the curation of the world's largest collection of 9/11 videos: The CameraPlanet Archive which Rosenbaum and producing partner Pamela Yoder donated to the National 9/11 Memorial and Museum. His film work includes long form documentary projects for National Geographic, HBO, CNN, MSNBC, Discovery, A&E, and The History Channel.
As a blogger, Rosenbaum contributes to posts on Technology, Internet Video, and emerging digital lifestyle trends to FastCompany, The Huffington Post, Silicon Alley Insider, Mashable, TechCrunch, and MediaBizBloggers.
Today, Rosenbaum calls Curation the "New Magic" of the connected world - fixing the signal to noise problem, and making the world contextual and coherent again.
"
Rosenbaum is known as the father of user-generated video, having created MTV's groundbreaking UGC series MTV UNfiltered, a pre-web television project that handed cameras to young storytellers. Since that time he has built a career finding, organizing, and curating first-person storytelling.
Rosenbaum's work as an Emmy Award winning documentary filmmaker includes his film chronicling 9/11 "7 Days In September." That film gathered more than 500 hours of video around 9/11 - creating a curated journey through the eyes of 28 filmmakers and citizen storytellers. The result was the curation of the world's largest collection of 9/11 videos: The CameraPlanet Archive which Rosenbaum and producing partner Pamela Yoder donated to the National 9/11 Memorial and Museum. His film work includes long form documentary projects for National Geographic, HBO, CNN, MSNBC, Discovery, A&E, and The History Channel.
As a blogger, Rosenbaum contributes to posts on Technology, Internet Video, and emerging digital lifestyle trends to FastCompany, The Huffington Post, Silicon Alley Insider, Mashable, TechCrunch, and MediaBizBloggers.
Today, Rosenbaum calls Curation the "New Magic" of the connected world - fixing the signal to noise problem, and making the world contextual and coherent again.
"
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Displaying 1 - 10 of 10 reviews
January 25, 2019
I read this book thanks to Blinkist.
The key message in this book:
Curation is about selecting, organizing and presenting content. While algorithms can gather content too, a human touch is necessary for brilliant curation. There are several strategies you can use to get your content to your audience and keep them coming back for more, all while establishing your brand as a reliable source of great content.
Actionable advice: Use video!
Video is a great way to give your brand a dynamic presence. If you sell a product, why not curate videos provided by customers sharing their experience with your company? Here, the curation aspect is crucial – a video where a customer describes a negative experience could go viral quite fast! So take care to select video content that you feel reflects your brand at its best.
Suggested further reading:
Everybody Writes by Ann Handley
Everybody Writes (2014) gives you invaluable advice on how to create great content, from using correct grammar to crafting engaging posts, tweets and emails. With just a handful of simple rules, these blinks will help you gain a better understanding of how to use the right words to keep customers coming back for more.
The key message in this book:
Curation is about selecting, organizing and presenting content. While algorithms can gather content too, a human touch is necessary for brilliant curation. There are several strategies you can use to get your content to your audience and keep them coming back for more, all while establishing your brand as a reliable source of great content.
Actionable advice: Use video!
Video is a great way to give your brand a dynamic presence. If you sell a product, why not curate videos provided by customers sharing their experience with your company? Here, the curation aspect is crucial – a video where a customer describes a negative experience could go viral quite fast! So take care to select video content that you feel reflects your brand at its best.
Suggested further reading:
Everybody Writes by Ann Handley
Everybody Writes (2014) gives you invaluable advice on how to create great content, from using correct grammar to crafting engaging posts, tweets and emails. With just a handful of simple rules, these blinks will help you gain a better understanding of how to use the right words to keep customers coming back for more.
June 22, 2021
I read this book for some enhancement on my knowledge on content creation, I would say I am not a complete beginner I have been creating content for quite some time.
The main points in this book can be found online and free, I would not recommend this book to anyone that already has knowledge of content creation but a complete beginner may find the explanations of how to go about content creation useful.
The main points in this book can be found online and free, I would not recommend this book to anyone that already has knowledge of content creation but a complete beginner may find the explanations of how to go about content creation useful.
January 26, 2019
Key message -
Curation is about selecting, organizing and presenting content. While algorithms can gather content too, a human touch is necessary for brilliant curation. There are several strategies you can use to get your content to your audience and keep them coming back for more, all while establishing your brand as a reliable source of great content.
Actionable advice - Use video!
Curation is about selecting, organizing and presenting content. While algorithms can gather content too, a human touch is necessary for brilliant curation. There are several strategies you can use to get your content to your audience and keep them coming back for more, all while establishing your brand as a reliable source of great content.
Actionable advice - Use video!
October 5, 2018
Not what I thought I was buying a book about but an interesting read nonetheless.
January 25, 2019
Blinkist abridgement
February 11, 2019
Did not get anything new out of this book.
March 31, 2021
Little about curation skill building
The book contains loads of examples and rambles on why curation is important. But so little on how to do it!
The book contains loads of examples and rambles on why curation is important. But so little on how to do it!
January 1, 2015
There are a few good ideas in this book, but they are probably available on the website. I read books for deeper investigation of ideas and this book never gets there. It also has quite a few typos and errors.
I started reading it because one of the main ideas I saw in reviews is that human curation is better than algorithmic curation, but it is a minor point, hardly explored.
You might find a few helpful tools listed but the anodyne descriptions didn't help me know the differences between each tool.
I started reading it because one of the main ideas I saw in reviews is that human curation is better than algorithmic curation, but it is a minor point, hardly explored.
You might find a few helpful tools listed but the anodyne descriptions didn't help me know the differences between each tool.
September 30, 2017
Content management, marketing vb. içeriklerinin tümüne Blinkist'den bakıp çıkıcam.
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January 26, 2019[BLINKIST SUMMARY]
Displaying 1 - 10 of 10 reviews