Not the hero that every woman needs, but what every woman deserves.
Lick-it Man is written by a women, to be appreciated by women. However, this comic maybe isn’t for all the ladies, and only those with a knowing sense of humor, an openness towards sex and a more liberal idea of feminism, may find it in their capacity to appreciate the effort and concept by Camille Carida.
If the title and the cover art aren't enough to clarify what the story is about, lets say we have a new superhero in town and this time its a guy dressed like Batman who gains the power to bestow women with "enlightened orgasms", and their life is always better after it. Never asking for anything in return, he visits women in peril (he knows they are in peril because his chakra energy tingles) trying to juggle a career, family, and all other obligations that are completely overwhelmed. What follows is an account of his adventures bringing women pleasure, which can motivate them to save themselves from negative situations of all kinds and do anything they desire: make important medical discoveries, uncover illegal behavior or deal with three hyperactive kids. Even when it comes to the Lady President of the USA (who is a Hillary Clinton look-alike), he puts her in a more conciliatory mood to deal with - a phone call leads to world peace. His secret power is a muscular tongue and advanced skills in cunnilingus.
Taking inspiration from Spiderman, with the radioactive lollipop as a kid, from Batman, getting trained in his teenage years from his mom in feminism, and from Iron Man, getting his Chakra stone implanted that balance out all his Chakras, and many popular superhero movie scenes, Carida brings together the old trope of superheroes, with a new spicy adult twist, and it paid off. The concept is absolutely wonderful, very imaginative and ensures the book had its own personality.
The comic is sexual as suggested by the theme and the cover art, but its not dirty-sexual. In fact there is no actual nude scene or depicted sex scene in the entire comic. I've seen much more nudity in acclaimed comics like Watchmen or Saga. There are only references and indications to sex through the art, dialogue and the story, but never visually depicted per se. It's present in a classy way, and never gets disgusting. Besides Women's Sexual Needs and Women's Pleasure, Feminism and Women Empowerment also run throughout the comic as its main theme, although some might argue with me, and I present my points on that later on in the review.
This comic deserves a read for its super silliness, puny jokes, bawdy humor and, a very imaginative development and thinking on the part of the writer. The imagination of the writer is commendable, from the overall concept and the theme to the small elements like Chakra Stone that opens all the chakra and enhances his energy, from the close relationship with his teacher (The Pink Hood) who teaches him feminism, yoga and sewing, to the entrance to the Secret Den of the Pink Hood which is located inside a statue of Susan B. Anthony. From the young trainer Lick-It man wearing pink panties like underwear, to the Pink Hood punching the Minute Man (a villain) in his balls. The real detail is in the small things.
I think the word play is the best and a laugh riot. The comic starts with the line: At this time in history, women face the insurmountable duty of juggling all tasks…Career, Family and Lover…a 'cumming' challenge. The arch nemesis of The Lick-It Man is The Stick -It Man, and there's A Minute man and the Poker too! The nickname of the journalist, main female is BJ. The real name of The Pink Hood superhero is Klitty. Its just so creative.
The best part is Camille feature women of all ages, races, professions and stages of life and covers a wide gamut trying not to discriminate against anyone and showing that Lick-It man is for everyone.
I was a little worried that it would be sort of a feminist preach the whole way, but it is surprisingly normal. When it does bring up feminist talking points it uses them to develop the character of the world, rather than to send a message of activism. I think it is safe to call this a feminist delight of a graphic novel that advocates female pleasure and shows women in power supported by a man who focuses on their pleasure. I don't think I've read that many books, let alone graphic novels that focus on women's sexuality and pleasure as a priority. As the moto of Lick-It Man goes: A Lady should always come first! It shows women leaving relationships with men who don’t support their needs in bed or out and shows women sexually enjoying themselves.
The art was very much American comics. It's not the bad and has a retro tone to them. The colors are a bit on the darker side. But still the graphics were pretty and from an illustrator of DC comics, so he definitely gave it that classic superhero comic style.
As good as the graphic novel is, there are some things lacking also. There is definitely an issue with consent here, but being a graphic novel and understanding if we got into that much detail, Lick-It Man would come across as a creeper rather a hero, I chose to not wrap my head around it and let it be. Another thing lacking was that all the women are blatantly cis-women - who need sexual gratification from a male superhero. What about the lesbians or the trans?
Plus the social message is subtle. Which is weird because the pictures are completely based on it. Yet the message doesn't jump out at you. It just settles down in the mind.
One thing definitely I thought was poor, was that however much thought and detail was put into the Lick-It Man's character, the same was missing for the villain. It's kind of weak for a villain. He also has weak reason to be a villain: women are making the front page too often and they don't know their place anymore. For this reason he wants to subdue them again. Maybe I was expecting something a little more elaborate.
The story line though good and imaginative and funny, felt more like a list of bullet points for a future comic. It seemed very simple, jumped around incoherently, the character not much fleshed out and the back story too shallow to ensure room for the whole story. Maybe it should have been developed in a different way. Maybe something longer.
While people might argue that feminism is much more than that shown in this graphic novel and I completely agree, this book just grazes on the surface of feminism, it is the first book or rather comic to focus women's pleasure. It also does have it moments of women empowerment, like the first lady president, or women scientist finding cures. The moment where as a young kid Beaver (alias of Lick It Man) is told off by a strong girl.
How the pink hood teaches Beaver about feminism, sewing, yoga and trains him. Even the scene in the beginning where the mailman was going down on some woman, that woman chose that guy. She was shown very empowered and modern and not at all subdued or repressed. These and many more scenes are about women empowerment at the end.
If anyone believes that this is a classic "man-saves-woman" superhero, you've just made all the feminism and women empowerment this graphic novel did touched, an irony in itself. What one fails to see is that is not a man-saves-woman, but man-clears-obstacles-from-already-saved woman. As per my understanding, the women depicted in this book are not looking to be saved. They were in fact very much capable of achieving their goals and desires or on the path to. The female president of the USA didn't need the Lick-It Man's help to become the president. The scientist doing the research for cure didn't need the man. It wasn't that the mom won't be able to take care of her kids without the Lick-It Man's help. They were just tired, exhausted or suppressed, with some or the other obstacle coming in their way. In spiritual terms, there was a blockage of the flow of energy and with the enlightening orgasm, their chakras open up, and the obstacle is removed. As is said even today for any man or woman facing blocks in their life.
In short, I don't this book is anti-feminism or wronging it in anyway, instead it's on the path to open up women's sexuality and pleasure more popular, not make it a taboo topic so that it's more accepted, and so that men too can accept the fact about going down on women. It is one of the first feminist comics that feature women sexuality and should be in fact encouraged more, so better versions come out and more people are encouraged to let their stories come out. This can be the beginning of a new revolution.
Overall, a cute, good and quick read, especially for its creativity and imagination and the funny concept. This work is just the start, and I feel Carida can launch more parts and develop the characters more, and I really look forward to her work!
Rating: ★★★★★★☆☆☆☆ (6/10)
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