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Thailand - Culture Smart!: The Essential Guide to Customs & Culture
Don't just see the sights—get to know the people.
Never conquered by foreigners, this proud and ancient land has been shaped by Buddhism, the monarchy, and the military. Today it is a manufacturing powerhouse and a tourist paradise that welcomes more than 30 million visitors a year. Yet despite the veneer of Western modernity, the country and its people remain an enigma for many visitors.
Culture Smart! Thailand describes how the Thai people view the world and themselves. It examines the impact of religious beliefs and history on their lives, as well as recent social and political developments. With a wealth of tips on communicating, on socializing, and on navigating the unfamiliar situations that you are likely to encounter, this guide will help you to get the very best out of your time in the Land of Smiles.
Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.
Never conquered by foreigners, this proud and ancient land has been shaped by Buddhism, the monarchy, and the military. Today it is a manufacturing powerhouse and a tourist paradise that welcomes more than 30 million visitors a year. Yet despite the veneer of Western modernity, the country and its people remain an enigma for many visitors.
Culture Smart! Thailand describes how the Thai people view the world and themselves. It examines the impact of religious beliefs and history on their lives, as well as recent social and political developments. With a wealth of tips on communicating, on socializing, and on navigating the unfamiliar situations that you are likely to encounter, this guide will help you to get the very best out of your time in the Land of Smiles.
Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.
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Published September 16, 2025
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Displaying 1 - 3 of 3 reviews
January 1, 2026
I read this interesting little book from cover to cover. (I can't find the right edition on Goodreads--my copy is a little orange book.) It helped me gain a better understanding of some cultural norms in Thailand.
December 8, 2025
A good overview of Thailand, providing key information to understand this country, especially when visiting it.
Read this since I'm here in Thailand and want to get to know the country even more. Appreciated the cultural aspects, like it's notable movies and filmmakers, the types of food to be found here, music and dance.
Airbnb is illegal here. No wonder I couldn't find anything good here through the app.
Read this since I'm here in Thailand and want to get to know the country even more. Appreciated the cultural aspects, like it's notable movies and filmmakers, the types of food to be found here, music and dance.
Airbnb is illegal here. No wonder I couldn't find anything good here through the app.
November 20, 2025
Well written. Very informative.
Displaying 1 - 3 of 3 reviews