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Sprinkles: Creating Awesome Experiences Through Innovative Service

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Sprinkles is a book about unique customer service and the bottom line. Customers today crave special and unique. What do sprinkles do to a cupcake or cookie? They obviously make it special and unique. Innovative service is the same: it turns good to great service into special and distinctive service.

A book that famed author Seth Godin described as “sparkly, funny and actionable,” Sprinkles: Creating Awesome Experiences Through Innovative Service, by bestselling author Chip R. Bell elevates service from value-added to value-unique.

Customers like service that is good—meaning it successfully fulfills their needs or accomplishes the outcome they seek. But, they remember service that comes with an experience that gives them unexpected pleasure. Just like a good cookie made special with
sprinkles, it’s the extra touch!

This amazing little book is full of compelling stories of real customer service experiences that exceeded all expectations, breathtaking insights, and super-cool techniques that provide the perfect recipe for how to attract and retain the loyalty of todayʼs picky, fickle, and vocal customers.

112 pages, Hardcover

First published February 10, 2015

3 people are currently reading
232 people want to read

About the author

Chip R. Bell

27 books30 followers
The author of 24 books, Chip's newest book, "Inside Your Customer's Imagination: 5 Secrets to Creating Breakthrough Products, Services, and Solutions,” launched September 2020.

He is also author of bestsellers:

"Kaleidoscope: Delivering Innovative Service That Sparkles”

"Sprinkles: Creating Awesome Experiences Through Innovative Service"

"The 9 1/2 Principles of Innovative Service”

"Take Their Breath Away" (with John Patterson)

"Managers As Mentors: Building Partnerships for Learning" (with Marshall Goldsmith)

“Customers as Partners"

"Managing Knock Your Socks Off Service" (with Ron Zemke)

“Magnetic Service” (with Bilijack Bell)

He has served as keynote speaker, consultant, and trainer on innovative service to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ultimate Software, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon, Best Buy, USAA, Hertz, Accenture, Home Depot, and Harley-Davidson. He is a keynote speaker on topics such as customer loyalty, partnering with customers, and creating innovative service experiences. Global Gurus has ranked him for the last eight years in a row among the top ten keynote speakers in the world on customer service, with two years in the top slot. 

He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and served as a guerrilla tactics instructor at the U.S. Army Infantry School. His training programs have won awards including a Stevie Award in 2018.

He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, ABC and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine, Success Magazine, Real Leaders, CEO Magazine, and Fast Company.

To book Chip as a speaker or consultant, visit www.chipbell.com

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Displaying 1 - 23 of 23 reviews
Profile Image for Jill Miller.
219 reviews11 followers
January 31, 2015
I won this charming little book in a Goodreads giveaway, and I just love it. It's easy to read (my husband said it's "very approachable"), and easy to digest. But the points that it makes are very valid and helpful. This is a book that I really enjoyed, and I will be recommending it to others also.
Profile Image for Kelvin.
47 reviews9 followers
February 17, 2015


i won this book in a goodread's giveaway.

this is a short little book. i read it in one setting. i would not say that it has anything new to say about service, but there really isn't anything that new to say. service is service. what the author does do, however, is note the difference between average service and memorable service. he lists several examples of businesses he has went to that stuck out in his mind. like the hotel laundry lady that had business cards and gave him some of those little staves for his shirt collars. and the man who shared exemplary service at the garden store, letting the granddaughter be his special helper then rewarding her with her own plant when everything was delivered.

the author uses these and many other examples to highlight what going above and beyond might look like. that's what a sprinkle is. that little bit of extra on top. the book offers inspiration and encouragement to go that extra mile in our business and personal transactions.

like i said it is a quick little read. well worth your time. it's not mind blowing but it's eye opening. and that's really what some of the best writers do. they remind us to open our eyes, look around, and see things that we had ignored.
24 reviews
March 1, 2015
I won this book in a Goodreads giveaway. I read it one little bit at a time, and really enjoyed it. It made me think, and it led to lots of brainstorming. Now when I visit someone else's business, I find myself thinking of creative ways that they could add "Sprinkles". The only other thing I have to say about the book is that I wish there was more to it, more true life examples of the ideas.
Profile Image for Dan.
180 reviews9 followers
March 26, 2015
This little book is powerful and is an excellent book for challenging readers to go above and beyond to create amazing service for customers.
Profile Image for John Smith.
46 reviews19 followers
February 14, 2015
Sprinkles is not the first book I have ever read about adding some zing to our interactions with other people … However, it is one of the easiest to read and understand, and by far the most visually appealing. I found myself with a serious case of the munchies while reading this book …

I was prepared to treat this deceptively short book somewhat dismissively, since it had far less verbiage and way more pictures than I expected. I should have remembered from past experience with this author that the value of his thinking has nothing to do with the size of the book or the number of words.

Chip has a way with words and examples, using both to great effect without wasting space or time... This book is one of the shortest I’ve read, under 100 pages and a squat 6 ¾ X 6 ¾ inches square. It might be lost on a crowded bookcase among the larger and longer books with more “business-like” titles. Do not dismiss this title as not worth your time, because it lacks many words and many pages. The value is in what is said, not how much is said.

Chip uses diverse and engaging examples to make his points crystal clear … His stories are drawn from all types of organizations, from giant corporations like Hewlett-Packard to a mom-and-pop hardware store, healthcare, retail, and fast food, from non-profit and profit, public and private, providers of services and products. No matter what environments you toil, you will find specific and positive examples of how to up your customer service game and stories which you will delight in retelling (with proper accreditation, of course).

Chip likes Alliteration … The “sprinkles” of the title are those specific enhancements to customer service that move us from simply great to “awesome”. Here are the topics of every chapter in his book: Appetizer (introductory comments), Amazement, Animation, Abundance, Ambiance, Adoration, Allegiance, Alliance, Accessible, and Adventure. If these topics catch your interest, you will be even more engaged after you read the sections on each one.

In lesser hands, this effect might just be cutesy … when Chip does it, I appreciate the help in remembering each element of innovative customer service. Some ongoing themes in Chip's message seem to include:

1) Unusual: We now expect customer service to be great and when it is not, we vote with our purses and our feet. Great customer service is not enough - we need to knock people's socks off, then wash, pair up, and fold the customer's socks for them.

Do what they do NOT expect us to do ...

2) Unrequested: If a customer requests special treatment, we are just meeting their expectations when we do what they ask us to do. Ordering a particular flavor of ice cream is not awesome customer service. Adding something special and different to the ice cream is unexpected.

Do what the customer will LOVE, not what they will ask for ...

3) Inexpensive: Awesome customer service is not about spending lots of extra money. In a high-price hotel, customers expect to receive expensive treatment. Awesome treatment does not need to cost more and it is not about throwing money at an experience. Although it may take more time and work to identify and do, passionate customer is worth it.

Do what delights, not just what costs dollars ... "... we remember service that comes with an experience that gives us unexpected pleasure.” (From the Introduction)

This is one tasty and valuable book ...
Profile Image for Heidi Busch.
741 reviews4 followers
December 15, 2016
This was a quick read on how to provide innovative customer service. Some of the ideas can be used in everyday life. Some ideas seem like common courtesy. A good book, but nothing really new.
Profile Image for Sten Vesterli.
Author 6 books7 followers
May 25, 2018
A short book on creating great customer relations. The main point is that customers want to tell stories about your company or product. If you screw up, they will definitely tell that story. But with a little thought, you can create special, positive experiences for your customers to share instead. You don't want to compete on "more" because that cuts into margins and there is only so much you can add to your product or service. But you have an infinite way of adding uniqueness to your offering.

While inspiring, this book is not in any way actionable - how to actually generate and implement ideas is left as an exercise for the reader. But the stories in the book are fun.
3 reviews
October 21, 2018
Very disappointing, I’m glad that it’s a short book so the pain was quick

I was expecting a good book on adding unique excitement to your service. I was expecting a lot more practical techniques.

Unfortunately, the book left me really disappointed.

The whole book can be summed in one sentence: add a homemade gestures and improvised phrases on top of the usual goos service.
132 reviews7 followers
February 23, 2015
There's a lot of things in life that add spice and that extra "something" to us in other ways. For instance, have you ever had a great customer service experience that sticks out in your memory? Perhaps you had the best sales experience ever when buying a big ticket item. Maybe it was receiving the "unexpected" when you were at a business that really rocked your socks off? I remember when my son had surgery at a small medical facility. After he arrived back into his room there were some flowers and his favorite candy waiting for him from the Doctor and staff that cared for him. Unexpected. I know that I appreciated it more than he did. As you can guess, I have recommended this Doc many times to friends!

"Gourmet service requires innovation, creativity and ingenuity". Uncommon service these days is, well, uncommon. We are all in the sales and service business no matter what our titles. Service is what differentiates great companies from the rest. I have been in the the service industry in one form or another my entire career. I recently found a gem that gave me great ideas on how to "top" the service off that I offer. Chip Bell's book Sprinkles: Creating Awesome Experiences Through Innovative Service really drives home why we need to give that extra "sprinkle" on our service in a fun and delectable way.

Each chapter in this yummy book depicts great service as the unexpected, the extra topping, the best bite. Chip enlightens us with great examples of surprise service. They are sure to get you thinking about how YOU and your teams can top each service experience with that "wow" factor that will delight your clients. Ready to get started on taking in some dessert?

1. Everything goes better with sprinkles! We all love whipped topping and sprinkles. I love it as an added touch on my coffee! Sprinkles "adorn, enrich, enliven, and excite". They bring good service to great. Offer service that takes your clients "breath away". How about the pizza delivery with a hand written note? Receiving a note from a teller with your transaction?

2. Make Passion the spice of service: Deliver service with fire. Make them laugh and grin. Have a great attitude and be feisty and have fun!

3. Always add an extra helping: Over the top service offers generosity. Great service means offering something that is very important to your customer. Deliver a product before it's expected. Include personalized notes. Be generous to a fault.

4. Put a cherry on top: A cherry tops off a great hot fudge sundae. It's the first thing that we eat. Strive to make your service a sensory adventure that appeals to sight, sound, smell, and vision. Provoke and use ways to connect that stir the senses. Look at your service through new eyes.

5. Give the greatest thing since sliced bread: Infect your people with your love of service. Make sure that your people know your brand. That they believe in it. Give them education and model how you want them to feel about your brand. Encourage them to tout it as the next best thing to sliced bread!

6. Customers enjoy borrowing a cup of sugar: Treat your customers like they are your neighbor. The neighbor serving neighbors mentality is gone. Bring it back! Form relationships and make your service personal and "homemade". We all feel special when we receive neighborly service. Try it!

7. Let your customers lick the beaters: Some customers love to be included in their service. Invite them in. Ask them to help you. Treat them as partners and created a "co-created experience". For instance, ask them to participate in trying out your product. Ask for feedback. Chip gives some great tips on how to do this. Dig in and see!

8. Be easy as TV Dinner: Make sure that you are very easy to do business with. Make it a seamless event. Anticipate client needs and think "backwards" to think what they want and need. Be your customer and stand in their shoes. See your service through their eyes. Bell offers some great tips on making service easy for your customers.

9. Be the icing on your customer's cake! Deliver your service with the ambiance of bright candle light. Shine and stand out. Great service is like a light yet awesome service is more like candle light - shimmering and attractive. Add some imagination to the service that you give. Do more than shine like a light. Offer a shimmering unexpected light.

Chip Bell's gem of a book gave me some new ideas on how to deliver unique service. I enjoyed the examples and love empowering people to give all that they can to clients. This book delivers on how we can add the extra in so many ways. It captures what customers really want these days but can't find.

The book is engaging, whimsical, educational, and inspiring. This is a perfect book to share with employees to help engage them in thinking up ways to offer unexpected service. The book is like an adventure through a candy store where we can taste how it feels to give great service. We can see what real service is through the eyes of others. We smell the sweetness of giving that added touch. Who doesn't want to provide this same experience with customers? You can! Pick up Sprinkles today and start your own adventure!

Profile Image for Darren.
1,193 reviews65 followers
April 18, 2015
This is a short but sweet little book that aims to provide a range of stories, insights and techniques to help you retain, boost and excel at customer service and customer handling.

As the old saying goes, “it does what it says on the tin” and is one of those books that any serious business executive should make time to read, whether whilst commuting, a snatched few minutes in the office or even when in the “porcelain reading room” (lavatory).

The author has managed to steer away from tired clichés and warmed-up business book rhetoric and has applied a fresh coat of paint on a familiar subject. One would not go as far as to suggest the “sprinkles” on offer are ground-breaking and entirely unique, yet they are suitably presented in an accessible manner in an understandable form. Clearly, as any shopper knows, there are still quite a few companies who don’t get this “customer service” lark and need to up their game. They should and could read a book like this, but whether they will …

A few of the examples given of stellar service made this small-C conservative person wince, although there might be cultural differences at play. Superlatives should be used sparingly, so anyone in a café or restaurant who introduces themselves and adds “Do I get the awesome pleasure of serving you today?” will sadly trigger my irritation shield as invariably it sounds fake and insincere, even if the motivation isn’t (or the motivation is the expectation of a large tip). Yet a lot of the advice given is common sense, built on human psychology and nature. Perhaps because it is so obvious, many people tend to ignore it (at their peril). Or they just don’t care.

In any case, this was a book that doesn’t require a lot of effort to read (the hardest part for some might be the implementation or shift in corporate culture). Yet it only takes one idea to fasten and one customer to be sold over and it will pay for itself many times.

Take a look and see for yourself!

Sprinkles: Creating Awesome Experiences Through Innovative Service, written by Chip R. Bell and published by Greenleaf Book Group. ISBN 9781626341753, 112 pages. YYYY
Profile Image for Wayne McCoy.
4,302 reviews32 followers
April 9, 2015
'Sprinkles: Creating Awesome Experiences Through Innovative Service' by Chip R. Bell, is a short read, but it's still packs an inspiring punch in it's brief page count.

The whole thing is laid out like a menu. Instead of an introduction, we get a special welcome, then we get invited to the appetizer course followed by dessert. The gist of the book is how to plus service by going above and beyond. Sprinkles make ice cream and cupcakes even better, so what can you do to enhance a customer experience? And they aren't necessarily bank-breaking ideas. They are things that make your brand or company come to your customer's mind as a fond memory or good experience.

It's all so out of the box and appealed so much to my creativity, that I immediately found myself shifting the way I was thinking about how I give service to my internal customers. I'm still working out the best way to add 'sprinkles,' but it's sparked my thinking in fresh ways. Not a bad thing to say about a quick read like this.

I received a review copy of this ebook from Greenleaf Book Group and NetGalley in exchange for an honest review. Thank you for allowing me to review this ebook.
Profile Image for Joseph Iliff.
68 reviews5 followers
March 7, 2015
While business books are not often fun to read, I'd say that Chip Bell's new book Sprinkles is. Bell has filled the book with color and humor and out-of-the-box thinking while making truly valuable points about customer service. His idea of customer service is not a dusty, prosaic mantra that management will drive into staff's psyche, or just how a company grants lip service to a relationship with its customers. In Sprinkles, Bell has highlighted truly innovative ways for a business to make an indelible mark on a customer, and secure themselves a place in their hearts that a competitor would be hard to dislodge them from. And as much as he is challenging businesses to think different and take risks, he is also inspiring them to be bold and incorporate fun and surprise into what they do. His examples are vivid, and may make you yearn to work for an organization that would use them, or patronize a business that would, or both. If you serve the customers of your organization, or you supervise those who do, I recommend Sprinkles to be on your reading list.
Profile Image for Erin.
29 reviews6 followers
February 5, 2017
Nothing particularly insightful here. Just a collection of customer service stories.
Profile Image for JoAnn.
17 reviews1 follower
April 3, 2015
I liked the book, it had lots of insight on what companies could do to impress customers and keep customers that are picky. I love the quotes, and the pictures make the book less dry. If I were still in customer service this book would be very valuable and help me come up with new ideas to impress. It is worth it to read the book and hopefully find something new, to up standards in your company.
Profile Image for Nicole Donze.
56 reviews12 followers
February 21, 2015
I won a copy of this book through the giveaways on Goodreads. I really enjoyed this book. Anyone who is involved in customer service should read this book.
Profile Image for Ken.
47 reviews1 follower
February 21, 2015
My wife gave me this book, and I just enjoyed it so much! It's a quick read but is filled with great information. I am considering giving copies to some of my employees!
Profile Image for Jane.
1,115 reviews
April 14, 2015
Thank you NetGalley for the opportunity to review and rate.

Lots of ideas for delivering great customer service. Will definitely recommend to my business manager and doctor.
Profile Image for John Thurlbeck.
277 reviews3 followers
January 6, 2016
Seth Godin got it right! This book is sparky, funny and full of actionable advice. It is also very easy to read and very easy on the eye!
Profile Image for Amy Lahr.
107 reviews
March 5, 2016
Goodreads giveaway. This is an easy book to go through. Simple but interesting example stories of services "wins". Great book for a new business owner and their employees.
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