Hacker, Maker, Teacher, Thief: Advertising's Next Generation

by Creative Social

• What does the industry need to do today (not tomorrow) to stay valuable and relevant?
• Is digital collaboration the death of idea ownership?
• What the f**k do clients know about great advertising?
• How can copying make you more original?
• I feel connected, but do I feel more human?
• How are the porn industry, illegal black market and bitcoins changing online culture today?
• Should we make things people want rather than make people want things?
• How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves – advertising’s next generation.

Genres: Nonfiction, Business

296 pages, Kindle Edition

First published August 19, 2014

Reviews

[Yates Buckley · Rating 4 out of 5]

Good ramble in contemporary or near contemporary advertising. Some bits are really great some are a bit boring ad-speak.