What do you think?
Rate this book
Captivated Health: Take Control. Gain Transparency. Leverage Confidence.
Are you tired of watching your company’s health insurance costs skyrocket year after year?
If you’re a CFO, business owner, or HR leader, you know the yet another “less bad” renewal, double-digit rate hike, and that gut-wrenching sense that your choices are limited because you have no data to actually fix the root cause and solve the problem.
The American health insurance system is like a casino—the house always wins. There’s no way to improve your odds without understanding the design and rules of the game.
Here’s the good Mark S. Gaunya, GBA, has a health insurance hack for you. The Captivated Health® platform is designed to help you improve your health insurance odds by putting the control in your hands.
The Captivated Health platform will guide you
Take Control by moving from system-decision to self-decisionGain Transparency as you free yourself from the “less bad renewal” cycleLeverage Confidence in your increased literacy to strategically influence outcomesSave Cash by reinvesting your dividends to create greater value for everyone
Whether you’re directly responsible for your company’s health insurance plan or you know someone who is, this book is for you. It’s time to understand the health insurance casino and learn how to play to win—for your bottom line and for the health and well-being of your people.
Start your journey toward taking control of your health insurance future with the Captivated Health platform today!
If you’re a CFO, business owner, or HR leader, you know the yet another “less bad” renewal, double-digit rate hike, and that gut-wrenching sense that your choices are limited because you have no data to actually fix the root cause and solve the problem.
The American health insurance system is like a casino—the house always wins. There’s no way to improve your odds without understanding the design and rules of the game.
Here’s the good Mark S. Gaunya, GBA, has a health insurance hack for you. The Captivated Health® platform is designed to help you improve your health insurance odds by putting the control in your hands.
The Captivated Health platform will guide you
Take Control by moving from system-decision to self-decisionGain Transparency as you free yourself from the “less bad renewal” cycleLeverage Confidence in your increased literacy to strategically influence outcomesSave Cash by reinvesting your dividends to create greater value for everyone
Whether you’re directly responsible for your company’s health insurance plan or you know someone who is, this book is for you. It’s time to understand the health insurance casino and learn how to play to win—for your bottom line and for the health and well-being of your people.
Start your journey toward taking control of your health insurance future with the Captivated Health platform today!
132 pages, Kindle Edition
Published September 28, 2025
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
September 26, 2025
For most CFOs, business owners, and HR leaders, the annual health insurance renewal process feels like a rigged game. Premiums keep climbing, options remain limited, and leaders are left frustrated with little leverage. Mark S. Gaunya’s Captivated Health shines a bright light on this broken system and offers a way out.
Gaunya doesn’t sugarcoat the reality—he compares health insurance to a casino where the house always wins. But unlike most critics, he doesn’t stop at exposing the problem. Instead, he arms readers with a framework—the Captivated Health® platform—that gives employers practical strategies to regain control.
The book’s four pillars—Take Control, Gain Transparency, Leverage Confidence, and Save Cash—offer a step-by-step approach to dismantling the “less bad renewal” cycle. Gaunya emphasizes education and literacy, empowering leaders to make informed choices rather than blindly accepting what carriers dictate. Most importantly, he reframes health insurance not as a sunk cost but as a lever for value creation.
Straightforward and solution-focused, Captivated Health is less about theory and more about actionable change. For leaders fed up with skyrocketing costs and diminishing returns, this book is both a wake-up call and a blueprint for taking back control.
Gaunya doesn’t sugarcoat the reality—he compares health insurance to a casino where the house always wins. But unlike most critics, he doesn’t stop at exposing the problem. Instead, he arms readers with a framework—the Captivated Health® platform—that gives employers practical strategies to regain control.
The book’s four pillars—Take Control, Gain Transparency, Leverage Confidence, and Save Cash—offer a step-by-step approach to dismantling the “less bad renewal” cycle. Gaunya emphasizes education and literacy, empowering leaders to make informed choices rather than blindly accepting what carriers dictate. Most importantly, he reframes health insurance not as a sunk cost but as a lever for value creation.
Straightforward and solution-focused, Captivated Health is less about theory and more about actionable change. For leaders fed up with skyrocketing costs and diminishing returns, this book is both a wake-up call and a blueprint for taking back control.
Displaying 1 of 1 review