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Attensity!: A Manifesto of the Attention Liberation Movement

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Expected 20 Jan 26
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A rallying cry to fight the commodification of human attention, with the tools we need to reclaim our humanity, by a group of writers, artists, and activists in the vanguard of the movement

We all feel something is seriously wrong. Our attention—that essential ability to give our minds and senses to the world—is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold—and shaking the foundations of our democracy.

To push back against this “human fracking,” we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries—theaters and museums, houses of worship, dance parties—where together we can take refuge from the frackers. Attention Activism takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing.

Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity calls on us to come together to defeat the greedy dehumanizing forces of brute instrumentalization—and re-enchant the world.

256 pages, Hardcover

Expected publication January 20, 2026

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Profile Image for Morgan.
213 reviews131 followers
Review of advance copy received from Publisher
January 5, 2026
I really enjoyed the layout/color use of Attensity!, but I think that was the strongest part of this book. I do agree with the overall message of our attention is being commodified by technology/companies, but I don't think this book does a good job diving deeper into that topic. Attensity! often felt more like a filler TED Talk than a book with substance.
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