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I'm Looking for a Man in Finance

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THE ROMCOM OF THE YEAR HAS ARRIVED


He ticks every box…but is she ready to invest?

Enemies to lovers? Check!
Forced proximity? Check!
Men in finance? Check!

--
Journalist Hallie Woods has a new date the hottest guy on Wall Street and document every moment for the magazine she works for.

The only problem? Finance bros couldn’t be further from Hallie’s type.

But as Hallie reluctantly flirts her way through the Financial District, there's one annoyingly handsome 6’5, blue-eyed man who keeps getting in her way. . .

James Rossi is a typical finance bro on paper, but a hopeless romantic at heart. So, when he realizes the new regular at his favourite bar is flirting with his colleagues as fodder for an article, he decides to sabotage her plans.

Hallie and James clash at happy hour every week. But soon their dislike for each other turns into something unexpected, and Hallie questions whether she wants her personal life spread across the pages of a magazine.

Hallie might have found her man in finance, but she also has a choice to make. Will she publish the article, or risk her career and invest in true love?




Forced proximityEnemies to loversOpposites attractWorkplace romanceSteamy 🌶

336 pages, Paperback

Published February 10, 2026

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Sabrina Waldorf

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5 stars
233 (16%)
4 stars
562 (40%)
3 stars
418 (30%)
2 stars
118 (8%)
1 star
41 (2%)
Displaying 1 - 30 of 393 reviews
Profile Image for Marie.
174 reviews305 followers
Want to Read
October 7, 2025
Trust fund, 6'5", blue eyes? 👀
Profile Image for vaishnavi ☆゚⁠.⁠*.
358 reviews240 followers
Review of advance copy received from Netgalley
March 30, 2026
I requested this ARC entirely because of the title and unfortunately, I am disappointed. We have all heard of "Don't judge a book by its cover." Well! welcome to its reprise: Don't judge a book by its title.

Haille Woods, our fmc, was a bit exhausting to read. She is deeply self-absorbed AND self-deprecating in a way the narrative seems to think is charming. What was up with that? Her description of every other woman is immediately followed by some self-hating comment about how "it could never be me!" or "I am just plain old boring woman!!" oh boo-hoo 🙄 it became annoying very quickly.

At one point, she refers to her own best friend as "exotic," and I had to stop for a moment because… what?

Actual quote below, it may not be what is in the final book, because I read an advanced copy.


That alone should have been a red flag, but the book keeps going in the same direction. I kept hoping the story was self-aware, that maybe this was satire (because of the title) and the narrative would eventually interrogate her worldview. It doesn't.

This was marketed as having How to Lose a Guy in 10 Days energy, and I can see what it was reaching for. The difference is that in the movie, Andie and Ben do not know each other's true intentions and end up falling for each other. Here,

Both leads also fall into the same exhausting category of how they're just NOT LIKE EVERYBODY ELSE of their gender 🙄🙄 which made me want to put the book down more than once. I love romcoms bruh. I'm extremely forgiving of tropes. But this one just... meh. You could probably pick up something else.

Speaking of tropes! here's a list from the synopsis versus if it actually happened:
✦ Forced proximity - ✅
✦ Enemies to lovers - ❌ no? they were "enemies" for like two seconds. I don't think that actually counts
✦ Opposites attract - ✅❌ idk. they have a whole chapter about how they're not really different from each other so... 🤷🏻‍♀️
✦ Workplace romance - ❌ whose workplace were we romancing in??
✦ Steamy - ✅ yeah you can have that one too, I guess

I'm pretty torn up about the rating I decided on, because the romance itself wasn't terrible. The pacing of the relationship was good, the progression was believable - thankfully it wasn't insta-love, the date ideas were genuinely cute, and I liked reading them falling in love. If the book had leaned more into that instead of the constant self-comparison, shallow internal monologue, and the microaggressions (honestly, WHY include that line? and never address it?), I might have enjoyed it more. As it stands, I don't think these things are enough to redeem it.

── .✦ pre-read 𖹭.ᐟ
this is not a real title WHAAATTT 😭😭😭
update: okay I got an arc 👀 will report back with thoughts soon 🫡 I hope it's funny
Profile Image for Mai H..
1,420 reviews925 followers
Review of advance copy received from Netgalley
April 15, 2026
I requested this as a joke, but parts of it amused. Class aside, this is a very white book, and while James grew up richer than Hallie, even his WASP-y half judged the other half's Italian American roots.

The stereotypes are all true. Finance bros are bros. But some are actually looking for love. Although, to preface, this is fiction. But I've been in a very giddy, disgustingly in love mood, so parts of this hit.

Hallie wants to write food pieces, but is stuck on relationship drivel. Her boss, Anthea, has her do a man in finance write-up which turns into a series. It's popular. She meets James. It goes well until she bitches about finance bros the entire dinner. And then she later finds out he is one.

James is a secret softie. His family's Brooklyn pizzeria is about to go under. No one wants social media or any gimmicks. They just want to keep serving the same food. And not changing anything.

So they butt heads. And try to fake date. Then try to keep it casual. Then fall in love. It's disgusting. It's cute. It takes a very popular meme and expands it. We love to see it.

📱 Thank you to NetGalley and Alcove Press
Profile Image for gracie.
782 reviews307 followers
November 26, 2025
I requested the arc from Netgalley because I thought the title was ridiculous and I fully went into it as a gag read, expecting literally nothing from the book yet I was still so disappointed at how bad it was.

Our fmc was so fucking annoying, a literal pick me who thinks that the fact she's considered boring and bland in her head is enough reason for her to be special idk. Every single time she describes a lady or woman she always punctuates it with a self deprecating comment about herself and it was so frustrating to read. There's a line where she describes her best friend as "exotic" and I was just?!!! what the hell?? James, the mmc was just there tbh. He was the typical cocky, always smirking, mostly boring mmc and he did nothing for the story, at least for me.

The concept of the magazine feature and the dates was so cute though! Definitely the highlight of the book but it was still not enough to save the frankly horrible writing and even worse characterization.

I think I should take this as a lesson to stop reading books I know I won't like for the gag...
Profile Image for katie ⋅♡.
48 reviews7 followers
October 7, 2025
Ughhh, a dual POV, forced proximity, enemies to lovers set in NYC??? Sign me up!!!
The chemistry, the setting, this book was everything I needed & wanted. If you love the movie How To Lose A Guy in 10 Days READ THIS BOOK. I highly recommend and can’t wait to reread it.

. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
Release Date 🗓️:
February 10, 2026
. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.

🤍 I want to give a huuugeee thank you Netgalley, Sabrina Waldorf, & Alcove Press for this ARC in exchange for my honest review. 🤍

. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
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Profile Image for BookishKB.
1,282 reviews357 followers
October 19, 2025
💸 Bookish Thoughts
I’ll fully admit I picked this one up for the title 😅 The TikTok besties know exactly why. I was pleasantly surprised by how much I enjoyed this book! It gave off How to Lose a Guy in Ten Days energy in the best possible way, which was one of my favorites growing up.

Honestly, this would have been a solid 5-star read if not for the third act breakup. James made me want to scream with how he handled it. Still, it wrapped up really cute, so I’m giving it 4 stars.

👩‍💻 What to Expect
• Enemies to lovers
• Finance MMC
• Journalist FMC
• NYC romcom
• Office politics
_ _ _

⭐ Final Score: 4 stars
📅 Pub Date: February 10, 2026
📝 Thank you to Alcove Press and NetGalley for the advanced copy. All thoughts are my own.
Profile Image for Sylvie {Semi-Hiatus} .
1,288 reviews1,780 followers
September 20, 2025
*Thank you to NetGalley for providing me an E-Arc in exchange for an honest review!*

3.5 Stars.

Looking for a Man in Finance by Sabrina Waldorf is exactly what it promises to be—a glitzy, steamy enemies-to-lovers romcom pitched as How to Lose a Guy in Ten Days meets Gossip Girl. It’s got the banter, the scheming, the Upper East Side flair, and plenty of spice to keep you turning the pages. The title makes it even funnier, since it instantly recalls that viral TikTok audio from a few years back (“looking for a man in finance…”), so you already know the book isn’t taking itself too seriously. Add in the fact that the author’s last name is literally Waldorf—just like Blair from Gossip Girl—and the whole thing feels almost too on brand.

What really works here is the chemistry between the leads, the sharp dialogue, and the glamorous setting that makes the story feel larger-than-life. It’s escapist in the best way, mixing humor, heat, and drama into a package that’s easy to binge. While it does lean on some familiar tropes and predictable beats, it’s still a playful, entertaining read that delivers exactly the kind of drama and fun you’d hope for from a romcom with this aesthetic.
_______________________
I got an arc for a book that’s going to come out next year!!! 🥳 But my bookstore already has it!? 🤔

description
Profile Image for Tori Baz.
108 reviews123 followers
September 13, 2025
Okay I loved this. My favorite rom com ever is How to Lose a Guy in 10 Days and this was reminiscent but not a copy. It was fun, funny, heartwarming, and I need a Roxie/Seb spinoff AND a Theo Blake spinoff PLEASE.
Profile Image for Afton.
412 reviews38 followers
January 26, 2026
This was so unexpectedly good!

I went in expecting a cheesy rom-com, but it delivered so much more. Think How to Lose a Guy in 10 Days meets the men of Wall Street - fun, sharp, and surprisingly layered.

The chase between the main characters was executed flawlessly, and the portrayal of investment bankers was both hysterical and (painfully) accurate. The tension, banter, and just the right amount of chaos were all done so well.

Highly recommend this fun, addictive read!
Profile Image for Maja  - BibliophiliaDK ✨.
1,218 reviews994 followers
April 18, 2026
Sometimes a book just doesn't get you the way you thought it would. I was expecting a lot of fun and steamy romance. I got a bit of fun and there was definitely steam, but the romance just didn't hit right for me. I couldn't connect to it, the chemistry felt off and James was just a bit too much for me. And Hallie was just too self-deprecating for me to really like..

ARC provided by the publisher through NetGalley in exchange for an honest review
Profile Image for Dhaaruni Sreenivas.
71 reviews38 followers
Read
September 18, 2025
One of my long-standing convictions is that liberals need to be less risk-averse, and stop living in fear of screwing up. Admittedly, I’m no novice at risk-taking, and know and always have known my limits (although I occasionally stepped over the line in my youth) so I am aware of what I can do and what I can’t do, and what I can’t do is let myself get into TikTok. I technically have an account, but I very studiously do not linger on Tiktok (or on Instagram Reels) except to watch my best friend’s TikToks every month or so.

However, I am on Twitter/X, arguably too much for my own good, and the most viral TikToks end up on that site, including the “I’m looking for a man in finance, trust fund, 6’5” blue eyes” one, which was the inspiration for this book by Sabrina Waldorf.

I had high hopes for this book given it got comparisons to How To Lose a Guy in 10 Days, aka one of my favorite movies of all time, but the whole thing was sort of too … on the nose, right up to one of the supporting characters explicitly saying she was watching the movie, How To Lose a Guy in 10 Days. Also, the entire point of that movie is that the two main characters, Andie Anderson and Benjamin Berry, are actively lying to each other about their motives for getting into a relationship while genuinely falling in love with one another, like that’s the central conflict, and the beauty of the movie is watching these two flawed, imperfect people realizing there’s something worth salvaging in the mess they caused, and I’d like to think they worked it out.

Conversely, the two main characters in this book, Hallie and James, didn’t make me feel any sort of emotion beyond mild annoyance and a fair amount of eye rolling. For one thing, they both are upfront with each other about the goals from the second time they meet, which defeats the entire comparison to the movie. And, contrary to how it’s marketed, this book is not a real enemies-to-lovers romance given the protagonists don’t ever really dislike each other with any sort of vigour, and it’s not a workplace romance given that they don’t work at the same workplace. I also really didn’t like that James was angry that Hallie was “prioritizing her career” over him and that was a catalyst to their third-act breakup. Sorry not sorry, but in 2025 when we’re in a total feminist regression and tradwife is the new black, I refuse to entertain the idea that women having professional aspirations is somehow a character flaw. Not happening, and if you want to write that in a book, I will not be praising it.

But yeah. My primary beef with contemporary romances written after like 2016 is that readers and in turn, authors trying to cater to their audience, are borderline allergic to real conflict. On a fundamental level, I think that people just don’t want to read a book where the main characters aren’t honest and kind and true, they don’t want to read about flawed people that make mistakes but still love each other and find their ways to a happy ending, even though that’s so much more realistic, even when the details of a story may not be universally relatable (ex. Most people don’t live in New York City and work for glossy magazines).

Also like, why in the world did Hallie keep meeting all her dates to the same venue? If she genuinely didn’t want James to interrupt them, and her internal monologue claimed she didn’t, why didn’t she pick a different place? That’s the kind of thing that I get super annoyed by in romance novels. I can accept pretty crazy things in fiction on an emotional level (don’t get me started on Devil in Winter by Lisa Kleypas aka the best romance of all time), but I draw the line at logical inconsistencies, like it just seems like authors think readers are stupid at this point.

Thank you to NetGalley for providing me with an ARC of this book though!
Profile Image for Amee.
964 reviews66 followers
February 18, 2026
Took me a bit longer than normal for me to finish this, the formatting really threw my brain for a loop. Totally a me problem that others may not find an issue. My brain just didn’t like the dialog all running together, and needing to figure out who is speaking at times. Took away from my overall enjoyment of the love story, which around 25% began to really move forward. A bit of a stagnant beginning, but the middle and end really impressed me. Our main characters are so different from what each other think they are looking for in a love interest, that the sparks can’t help to fly. I loved the spin off on the How to Lose a Guy in Ten Days movie and it being about Wall Street Bros was especially funny. I enjoyed how the city of New York was like a character itself, how vivid the places were written. James took Hallie around the city and it felt like I was there. Secondary characters, Sebastian and Roxy, our main characters’s besties were so funny being dragged along, hopefully those two are the next book.
Profile Image for Denise Ruttan.
506 reviews69 followers
February 19, 2026
I must admit I picked this up just for the fun title. The Devil Wears Prada meets How to Lose a Guy in 10 Dates (a movie even conspicuously mentioned in the story.) And for once the synopsis didn't lie. This was a fun, breezy, lighthearted book that reminded me of the golden age 00s rom com movies, which were and still are my guilty pleasures.

It never got beyond surface level, exploring their obvious class differences or real world finances, but it was never trying to be anything else. So I could forgive it for not being realistic about journalism or finance. I just got bored.

Hallie is a writer for Sophisticate, a women's magazine, but she really aspires to become a restaurant critic and runs a food blog on the side. After one of her columns goes viral, she's assigned to write a dating column in hopes of landing a food critic vacancy. Striking out with the finance bros at their favorite bar haunt, she meets a seemingly perfect financial analyst named James whose family owns a struggling Italian pizzeria. They agree to fake date for the article and soon catch feelings.

I did like how this was like a love letter to New York City and I really felt a sense of place reading this. I enjoyed how it humanized finance bros and showed a different side of them. The sex scenes were sexy, James taking the lead in pleasing Hallie. And I love competency porn, when people are good at what they do and their love interests build up their ambitions. I liked the descriptions of their different but supportive families.

But I found James to be a little too perfect and Hallie was too much of a pick-me girl. I wanted a bit more of a spark with their characters, they needed to be messier. I just found them kind of boring as characters so the romance became boring.

So it had the framework of a romcom from the aughts that I would have loved, but part of what was great about movies from that era was the characters. And that was missing here.

Thank you to Netgalley and the publisher for the advance review copy. I am leaving this review voluntarily.
Profile Image for Iris Baks.
161 reviews1 follower
February 28, 2026
Ja ik heb echt genoten van dit boek!! ik was dus bang dat dit een beetje cringe zou zijn maar dat was het helemaal niet. Het las echt als een 00's romcom film en dat vond ik heerlijk!
Op een gegeven moment vond ik wel dat bepaalde dingen iets teveel herhaald werden maar in de laatste 100 pagina's merkte ik daar niks meer van.

Dikke 4 ster en echt een aanrader ✨️
Profile Image for Lochi's Library.
217 reviews45 followers
December 21, 2025
When I tell you that the title made me pause, laugh, and nod my head in approval?! Sabrina Waldorf take a bow, this is EVERYTHING. Thank you so much Alcove Press for the digital arc.

I’m Looking for a Man in Finance is simply more than a comparison to “How to Lose a Guy in 10 Days”. Sabrina Waldorf really took the time to mould her characters, outline the story, and get readers invested into every aspect of a scene, moment of dialogue, and small details.

Hallie works at the top women’s magazine of New York Sophisticate but also has a very successful social media account as a food blogger (I personally loved this). But once there’s an opening for the food critic spot at the magazine, she has to prove her chops as a writer for the coveted dream job. But to do so? She needs to date a man in finance and write all about it (enter our lovely hero James).

Sabrina’s built out her book and this is definitely going to be a series and I’m on board. If you’re a fan of Ana Huang’s Twisted series, you’re in for a treat!
Profile Image for sydney.
102 reviews15 followers
September 29, 2025
3.5⭐️

the book follows a young columnist to strive for her dream job as a food critic. she is tasked to write about the dating scene specially with finance bros.

It definitely has “How to Lose A Guy in 10 Days” feel with the different dates to experience for her articles. there were some parts that were plot fillers and some of the side characters were annoying.

also, i was lowkey disappointed about the third act breakup because if he knew her, he should know she wouldn’t have done that.

lastly, i loved James’s Italian family, they were so wholesome and made me enjoy the book.

thank you NetGalley and Alcove Press for the digital ARC.
Profile Image for Brittany Gerberich.
126 reviews1 follower
September 16, 2025
The spice was weak, the characters half fleshed out and the most offensive part: a third act break up that could have easily been avoided by just…… *talking*
You will forget about this book the second you finish reading.
Profile Image for Rosio.
306 reviews3 followers
June 20, 2026
Okay I’m an accountant so when a romance book involving finance came out, I just had to read it! And I’m so glad I did. The story was funny, their families were nosey and the chemistry between Hallie and James was amazing.
Profile Image for Angela Pineda.
773 reviews18 followers
March 29, 2026
3.0 stars. I found this book on my library’s website, so I knew nothing about the book or author going in. Overall it wasn’t bad, but wasn’t great. It falls in the category of fine while reading, but won’t be overly memorable. The print book did have some annoying formatting where it did make it hard to see which MC was speaking.

72 reviews
September 22, 2025
Thank you to the author and NetGalley for the ARC.

This was a light romcom read, but I felt no connection to any of the characters. The writing was clunky and overly descriptive, and overall felt incongruous with the story being told.

Profile Image for Abby Taylor.
87 reviews
December 13, 2025
4.5 ⭐️
Wait guys HAHAH I fully started this as a joke but god was this good 😭😭 pls pls find me a james rossi i am in love
Profile Image for Ilianna Kalkatzikou.
202 reviews9 followers
November 4, 2025
If Legally Blonde’s Elle Woods had a Manhattan address and a byline in Sex and the City, she’d be Hallie Woods, our charming, determined, and slightly chaotic main character. This book is a love letter to early 2000s rom-coms, and I adored every reference and vibe it pulled from that golden era.

Think How to Lose a Guy in 10 Days meets Gossip Girl with a dash of Eat, Pray, Love (but make it about pizza). Hallie’s “fake dating for an article” arrangement with James aka “Mr. Old Fashioned”, had all the makings of a perfect modern rom-com: witty banter, forced proximity, emotional growth, and yes, predictable swoon-worthy moments (but isn’t that exactly what we sign up for?).

I loved how Waldorf weaved in high-society Manhattan glam (Sophisticate magazine! family pizzerias! social gossip!), but also grounded it with Hallie’s evolving relationship with herself and her career. It’s light, funny, and full of heart, the kind of book that makes you want to curl up with a glass of wine and a slice of pizza while rewatching your favorite Nora Ephron movie.

It gave me all the warm, fuzzy, feel-good rom-com feelings. Predictable? Sure, but joyfully so. This one’s a total delight and absolutely worth the read!

Thank you to NetGalley and the publisher for the ARC of Looking for a Man I Finance by Sabrina Waldorf, in exchange for my honest review.
Profile Image for Kristin Fletcher.
517 reviews4 followers
December 4, 2025
As always, bless the ARC gods—but sometimes that early access comes with editing-in-progress vibes, and this one definitely had a few rough, slightly confusing patches. Fingers crossed those get smoothed out before publication, because there’s a lot here to enjoy!

I genuinely adored the characters, even if the overall story felt a bit choppy and repetitive at times. The title’s play on the song (and our MMC) was adorable, and the vibe is very Sex and the City meets How to Lose a Guy in 10 Days—both of which get name-dropped, naturally. I know nothing about Wall Street, but I do know food, and the foodie angle of this plot was such a fun premise.

Hallie’s boss was a walking cringe compilation. A woman treating another woman like that… oof. But everyone else? Delightful. The Rossi family completely stole my heart. James’s reaction to the big conflict was a little childish, but otherwise he’s a truly magnificent book boyfriend—minus the pinky ring. (I cannot support that.)

Could the book have used one more spicy scene? IMO yes. Should Roxie and Sebastian get their own follow-up book I’ll be first in line to read it!

Thanks to NetGalley & Alcove Press for the ARC in exchange for an honest review. I’m Looking for a Guy in Finance hits shelves in early February, just in time for a Valentines read!
Profile Image for Linna • linnareads.
628 reviews264 followers
December 11, 2025
Yes the title is silly and trendy, but I had fun reading this one! It's pretty self aware of the mmc literally working in finance, 6 foot 5, and having blue eyes. It took me a little bit to get into the book but once I was in I really enjoyed it. This is more of a book that you go into expecting a bit of silliness and something you don't take too seriously.

There were moments that the characters were really good at communicating with each other (her clearly stating she needs to date a man in finance for a series of work articles) and moments that the characters were not very good at communicating with each other (the third act breakup). As a result, the characters felt a little inconsistent with their actions. Despite that I did like both the main characters.

I understand this is a debut for the author and based on this one I plan to read more from them in the future.

🤍 strangers to lovers
👥 close proximity
💵 millionaire (him)
🏙️ set in NYC

dual POV
4/5 stars ⭐️
2/5 spice level 🌶️
Profile Image for pat.
437 reviews15 followers
December 17, 2025
dnf @/37%

fuck you goodreads for not allowing me to choose other version because apparently this isn’t published yet even though i had my copy checked out of a library you dumb pieces of shit! 🖕

how to lose a guy in ten days meets sex and the city meets tiktok sound

and multiple mentions of said media didn’t make it more digestible

the writing is fine, but didn’t like how exalted fmc was making out her writing to be, sorry but you do not change lives with your overheard in new york column

what ticked me off was when mmc said he didn’t do anything about his friend/coworker cheating because it was no his business until the friend/coworker wanted to cheat on his wife with fmc. it rubbed me the wrong way, and i don’t like my men complicit.

also when does one find work at a magazine that pays you a liveable wage for writing 200 words a week for writing down stuff you overhear. and what kind of job makes you write about one thing “dating finance bros” to prove your capable of writing the other thing “food critiques”. make it make sense!
Profile Image for Michelle van Wijngaarden.
75 reviews
November 19, 2025
4/4.5 stars!🥃

I had seen this book in the bookstore before but I didn't pick it up because I was worried it might be a little cringe, but when I ended up buying it weeks later I was far from disappointed!

This is one of my favourite romcom's I've read in a long time, I loved it! It perfectly combines How to lose a guy in 10 days (one of my fav romcoms) and Sex and the city (one of my fav tv shows).

All the characters were very likeable and I was rooting for Hallie and James so much. Also, Roxie seems like the most fun friend ever.

Anyway, I loved loved loved this one and I'd definitely recommend it :) ♡
58 reviews1 follower
September 23, 2025
Annoying main character, wayyyy too cliche representation of finance bros
Displaying 1 - 30 of 393 reviews