What do you think?
Rate this book
EDDIE JORDAN: FULL THROTTLE: Lessons from a Life of Motorsport, Money and Mischief
'A testament to the success of Eddie's life' DAMON HILL
Full Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.
A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.
At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.
Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.
All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.
Full Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.
A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.
At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.
Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.
All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.
463 pages, Kindle Edition
Published October 23, 2025
11 people are currently reading
25 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
December 10, 2025
I was given the book as a birthday present and thought it could be a great biography but it’s actually lots of lessons from the life of Eddie. He seems like a great guy and his friends and colleagues love him but the book is quite repetitive and not really what I expected.
December 22, 2025
A really poorly written book. Eddie was clearly a special man but no man is a saint. Page after page of praise singing does not make for a good read. I could not finish the book.
January 1, 2026
If you loved Eddie you’ll enjoy much of this book which is a tribute to an incredible character. It’s a bit of a mishmash so you’ll need to go into it with an open spirit.
January 16, 2026
Very repetitive, ended up skimming through it. It was saved by the personal reflections towards the end.
Displaying 1 - 4 of 4 reviews