EDDIE JORDAN: FULL THROTTLE: Lessons from a Life of Motorsport, Money and Mischief

by Keith O'Loughlin, Keith O'Loughlin

'A testament to the success of Eddie's life' DAMON HILL

Full Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.

A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.

At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.
Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.

All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.

463 pages, Kindle Edition

Published October 23, 2025

Reviews

[Mark Stanyer · Rating 3 out of 5]

I was given this book as a Christmas present. I’m an avid F1 fan and of Eddie Jordan. I was expecting the book to be more biographical in nature but for the most part it reads like a life coaching manual. The 25 principles which shaped EJ’s life contain some interesting anecdotes and quotes but mainly come across as repetitive and a little dull at times. Ultimately this part of the book (which is a big chunk) lost its impact the more I read and it became a bit of a grind. To be fair the author does say that the book can be dipped in and out of and this section is meant to be more inspirational and guiding than narrative. The tributes to EJ from his vast network of associates and friends was probably the best part of the book and contain some genuinely funny and interesting stories. In my opinion, if you want to read a true biographical account of EJ’s life his own autobiography would probably be a better choice.

[Stewart · Rating 2 out of 5]

I enjoyed the beginning and the tributes. The author is clear that there’s repetition but there’s only so many times you can read the word rhythm without irritation. I counted the word four times in two pages.

Maybe it’s my lack of knowledge but some things didn’t seem true. Referring to Damon Hill as young talent was confusing as he retired with Jordan GP after previously becoming a World Champion.

[Martin Shaw · Rating 2 out of 5]

I was given the book as a birthday present and thought it could be a great biography but it’s actually lots of lessons from the life of Eddie. He seems like a great guy and his friends and colleagues love him but the book is quite repetitive and not really what I expected.

[Malcolm Hyland · Rating 1 out of 5]

A really poorly written book. Eddie was clearly a special man but no man is a saint. Page after page of praise singing does not make for a good read. I could not finish the book.

[Aisling · Rating 3 out of 5]

If you loved Eddie you’ll enjoy much of this book which is a tribute to an incredible character. It’s a bit of a mishmash so you’ll need to go into it with an open spirit.

[Martin Duffy · Rating 3 out of 5]

Very repetitive, ended up skimming through it. It was saved by the personal reflections towards the end.