As I read this book on a flight, it wasn't lost on me that I popped a chocolate as I read the chapter on nutrition. TL;DR - this is a much too long advertisement/pyramid scheme pitch for Spartan Race, with some good stuff interspersed throughout.
While reading the first half of this book, I alternated between being pumped up and inspired to get healthy, and being annoyed with the way he ragged on modern-day society. From his organic farming, to essentially eschewing technology and modern-day progress, he seems to espouse the idea of minimalism. Which is fine. I have nothing against living more simply.
But his belief seems to be that the only things which are "hard" (which consequently are the only ones he says are rewarding) are ones that are physically demanding. He says that we are becoming too cerebral as if that is a bad thing. He talks about how we don't even know what it means to have a difficult time. It's almost as if he's the proverbial "grownup," talking about how it was "back in my day," except "my day" translates into the times back before cars.
"'The kids are screaming. The bag of groceries broke. What a horrible day! Today is a [expletive] disaster!' Disaster? We have no idea what a [expletive] disaster is" (p. 37).
He also comes across somewhat of a braggart, and kind of a tool. He talks a lot about his accomplishments, and belittles the accomplishments of others, if perhaps unintentionally. For example, he says when he completed his first Ironman, he thought, "This is easy" (p. 36).
The last 50 pages (or so) are unapologetic advertising for Spartan Race. I wish I could go back and count the number of times the term "Spartan Race" is used. For a while, I was pumped about getting off my butt and getting healthier, eating better, etc. But then the end was filled with testimonials and explanations for how to live the Spartan lifestyle by consistently signing up for Spartan races. He even says (paraphrasing here), "People ask me if I have to sign up for a Spartan Race. Can't I just do the other stuff? Well, it won't be as good."
Also, all the little lessons at the end of the chapters are uplifting stories I've heard over and over. He gives credit for #1 and #3, but the other two he writes as if they are from personal experiences. In one, he writes as coming from personal experience because he got to know a little girl named Liz, whose brother could be a blood donor for her. I saw that story in an old video when I was a kid (which was from the 70s), and also found it on Snopes. The version in his book is from a Chicken Soup for the Soul story, attributed to Dan Millman. It's a nice story, but there's no attribution, which makes me wonder what else he's taking credit for that he didn't do.
I'm glad he talks about the dark side of the Spartans. However, after talking about how they would kill the "defective" and the weak, he then says the rest of their culture made them people worth emulating. Um, nah. Maybe they had some redeeming characteristics worth emulating, but not them or their culture as a whole. Should've named your company something else.
Okay, bad stuff out of the way. Here's what I liked. I like his thoughts on focusing on what we can control and accepting what we can't. Of pushing ourselves to our limits and beyond, helping make everything else easier by comparison. I like what he says about unexpected obstacles, and how encountering them in a Spartan Race helps you practice expecting the unexpected. I liked his discussion on delayed gratification, how you reap greater rewards when you take the pain now. It really encouraged me to focus on getting things done early, not procrastinating, and going to bed early /getting out of bed when I wake up.
I especially like the advice to do the thing you hate the most (or are least looking forward to) first, to get it out of the way. I've actually tried to teach my daughters that at home, but haven't been very good at doing it myself when it comes to work. It also encourages me to get outside. To play. To have fun with my kids at the park, instead of counting down until we can go inside.
To me, the Spartan diet sounds like the word of wisdom - at least, the nutrition part, that most people don't follow. And I liked what he talked about with decision making: the rule of upside downside. I liked how he said that for a lot of decisions, you'd spend less time actually doing the thing than you're spending debating whether to do it in your head.
I felt this quote was awesome, and something worth emulating, despite how I feel about other parts of the book: "Our Everest-like highs in life are fleeting, if we are lucky enough to achieve them at all. They are time for reverence and humility, not fist pumps and chest bumps" (p. 33).