Lessons in typography: Must-know typographic principles presented through lessons, exercises, and examples

by Jim Krause

O pięknie i odbiorze każdego tekstu decyduje także jego zapis. Odpowiednio dobrany krój liter, ozdobny inicjał, profesjonalny skład tekstu i przemyślany layout mogą bardzo silnie wzmocnić przekaz słowa pisanego. Dzięki znajomości zasad typografii możemy wywołać u odbiorcy uczucie, że oto ogląda coś estetycznego, eleganckiego, a wizualna perfekcja w wyjątkowy sposób uzupełnia informacyjną funkcję pisma. Co więcej, dopiero opanowanie sztuki typografii pozwala na tworzenie prawdziwie profesjonalnych logotypów czy grafik tekstowych.Trzymasz w ręku książkę przeznaczoną dla wszystkich projektantów grafiki, którzy chcą korzystać z zasad typografii. Książkę tę doceni jednak każdy, kto chce się czegoś dowiedzieć o krojach pisma, o czcionkach i o tym, jak je rozpoznawać, wybierać i poprawnie stosować. Zamieszczono w niej mnóstwo praktycznych przykładów i ćwiczeń pogłębiających wiedzę i umiejętności typograficzne. Dzięki nim bardzo szybko zaczniesz tworzyć logotypy i emblematy, zaczniesz profesjonalnie składać tekst, a nawet projektować własne fonty!Podczas lekcji typografii nauczysz się:– terminologii typografii, niezbędnej dla zrozumienia kolejnych zagadnień, rozpoznawania, wybierania i łączenia fontów stosownie do potrzeb,– tworzenia monogramów i logotypów przy użyciu różnych fontów, również własnoręcznie opracowanych,– zasad profesjonalnego składu tekstu oraz poprawiania jego czytelności w projekcie,– zasad dodawania obrazów do ozdobników, rysunków, dodatków dekoracyjnych.Typografia — obowiązkowa lekcja dla każdego projektanta!

Genres: Design

239 pages, Paperback

First published June 3, 2015

About the author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Kodak, Cingular Wireless, Washington Apples, Levi Strauss, Paccar/Kenworth, and Seattle Public Schools. Jim Krause has written over 15 books on design, creativity, and digital photography. His books are widely popular and are on sale around the world. Several have been translated into multiple languages.
Krause's latest books are Color Index XL, Lessons in Typography, Visual Design and Color For Designers.
When Jim isn't working on books, he can usually be found riding or racing either a motorcycle or a bicycle, hiking, reading, roasting coffee beans in his back yard, drinking espresso, or doing an art project of some kind or another.

Reviews

[Steve · Rating 5 out of 5]

Very well written. After reading a few pages I was blown away by the amount of stuff I learned. The author does an amazing job of making the information fun to read and easy to digest. He doesn't go into history but alludes to it should one be inclined to dig deeper. This matched perfectly with my objective for reading the book.

[Cami Travis-Groves · Rating 5 out of 5]

This book is so thorough that I taught a university-level class based on it.

[Camille · Rating 5 out of 5]

This was a FANTASTIC book! Absolutely loved it! Are you interested in design at all? Buy it. Now. You won't regret.

I was worried about it at first. It was $17 for Amazon Kindle. That's a lot to shell out for an e-book. But this one was worth every penny.

I kinda feel like a used-car salesman. So here's everything I learn from the book:

Advice:
* Build up a collection of typefaces and fonts!
* Some typefaces use lining numerals (numbers that align vertically) while others use non-lining numerals (numbers that align horizontally). BE AWARE.
* Don't get too excited by a "good idea" right at the beginning of your brainstorming. Keep brainstorming. The idea will still be there for you to pursue and flesh out more when you're finished thinking.
* "Decisively aim for either clear and obvious connections or clear and obvious differences when combining typefaces."
* Keep an eye on the values of your colors so that legibility is effortless.

Rules / conventionalities:
* Serif fonts are usually chosen for books, magazines, and general large bodies of texts.
* Legibility is a MUST. ALWAYS.
* Consistent letterspacing is ESSENTIAL. It's not about math. Trust your eyes. Does it look right?
* Medium-weight serif fonts are best for when you want to reverse text.
* Apparently you're not supposed to indent the first paragraph of a chapter or block of text.
* "When reversing small and/or fine type from a colored panel, make sure your panel's color is built from only one or two of the four CMYK inks. The more inks involved, the great the chance that registration issues will cause some of the reversed areas to fill in."

Ideas for your designs:
* You can use typefaces and fonts sarcastically, ie use a script font for something crude or manly.
* Use webdings as backdrop patterns.
* Use negative spaces (ie, the space inside the lowercase e or p) to add images/designs
* Start by identifying feelings that you want to convey when you begin designing a logo
* Don't be afraid to merge type and illustration.
* Look out for situations where you're working with a pair of words where one word has one more or one less letter than the second! It's great for symmetrical design.
* Look at old type to get ideas. Like, to make things seem retro, look at what old posters looked like and what type/colors they used.

The book was filled with illustrations and examples of what to do, what not to do, and what you could possibly do. So incredibly helpful. I saved a lot of the images for later reference not just to check the typefaces or designs, but also colors. The images were amazing.

And there were also exercises given throughout the book, so you can easily practice what you're reading about.

AND there's a glossary of all type-related terminology! AAAND there are Adobe Photoshop/Illustrator/InDesign tips all throughout the book.

Seriously. Absolutely fantastic book. I'm new to type and this has given me not just a starting point, but a foundation of knowledge. I'm so excited to learn more. And I'm totally reading the rest of Jim Krause's books. They're treasures.

Anyone can get something out of this book. But if you're new to type or design in general, start here. Get this book! Do it!