Your startup’s biggest risk isn’t your product — it’s your people.Most startups don’t fail because of market timing or tech flaws. They fail because the team falls apart. Misaligned co-founders. Toxic culture. Leadership gaps. Hiring the wrong people at the wrong time.
Beyond the Garage is your guide to building the team that builds your startup.
Whether you’re a first-time founder or scaling your third company, this book will show you how to design a winning startup team from the ground up. Startup advisor and researcher Sudhir Mehta blends real-world experience, psychological insight, and proven frameworks to help
Understand founder psychology and team dynamicsChoose the right co-founder (and avoid the wrong ones)Split equity fairly and navigate early rolesHire your first 10 employees strategicallyResolve conflict and build trustEvolve from founder to leader as your company scalesUse practical tools like founder-fit assessments, hiring scorecards, and investor-readiness diagnosticsWith a mix of storytelling, diagrams, and actionable worksheets, Beyond the Garage gives you a founder-friendly playbook — no MBA jargon, no corporate fluff.
If you want your startup to succeed, don’t just build the product. Build the team that builds the company.