Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces

by Roger C. Parker

Gain the competitive edge as you:


Plan for marketing success with Roger’s easy-to-use worksheets and templates
Craft compelling messages that engage your reader’s full attention
Master basic design principles and exploit the power of color, type, and graphics like the pros
Learn insider techniques that make your marketing materials credible, recognizable, and reusable
Choose the most effective medium and distribution method to match your needs and budget


Companion Web site includes:


Copywriting and design resources
Downloadable worksheets and templates
Numerous examples of effective design

280 pages, Paperback

First published March 22, 2006

Reviews

[Teena in Toronto · Rating 3 out of 5]

I like checking out books like this.

I usually pick up new ways of doing things and get fresh tips. Or reminders of how I should be doing things but have gotten lazy.

It's not just a "how-to" book on using Publisher ... there are some chapters on how to use parts of it. It's also basics about designing newsletters, postcards, etc.

It's worth checking out .. and the website has lots of great info too!