Advertising: Here, There, Everywhere

by The Ideas Network on Tape, Stan Freberg, Jonathan Bond

SEGMENT 1: Jonathan Bond is co-author (with his advertising agency partner Richard Kirshenbaum) of "Under the Talking to Today's Cynical Consumer." He tells Anne Strainchamps about some of the innovative things he did in his TV ads for Snapple, and describes a couple of cases where advertisers used live actors to create living commercials that no one in the audience knew were commercials. And we hear lots of clips and a few extra parody commercials. SEGMENT 2: Stan Freberg visits Jim Fleming and explains how he got into advertising, and why his commercials always tell the truth. And we hear several examples of Freberg's funny commercials. The Stan Freberg box set, TIP OF THE THE STAN FREBERG COLLECTION 1951-1998, may be ordered directly from the Rhino Entertainment Company... Also, we're introduced to the concept of culture jamming, and Kalle Lasn tells Steve Paulson what led him to found his magazine "Adbusters." Lasn thinks the huge quantity of commercial messages in our lives is making us sick. SEGMENT 3: Wally Williams is Chief Executive Officer of Tequila Mockingbird and Sound Design in Austin, Texas, a successful commercial production facility. He tells Steve Paulson what makes commercial music work well, and explains the background of a couple of his best and most successful spots. And we get to hear them!

Audio Cassette

Published January 1, 2001