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Friends of the Good: How Remarkable Friendships Transform Our Lives
A successful investor, philanthropist, and leading wellness CEO provides a practical, thoughtful testimony on the impact of deep friendships in our personal and professional lives, illustrating how all relationships help us show up and strengthen our communities.
A successful entrepreneur, Harvard Business School graduate, and devoted husband and parent, Demond Martin is, by all accounts, a self-made man. But when Demond stumbled across Aristotle’s theory on friendship—friends of the good—he learned about the three types of companionship at the center of our convenience, pleasure, and virtue. As Demond considers his past and his present, he realizes how much goodness has impacted him, lifting him up and helping him along a path of intention.
In Friends of the Good, Demond reflects on how it wasn’t simply by luck, or chance, that he found the courage to leave a violent environment as a preteen; it was thanks to a supportive teacher who taught him to lean into his gifts. His “Chosen Family” immersed Demond in the importance of service and kinship as part of Alpha Phi Alpha. Being raised by “Givers” such as his beloved Grannie, who boarded those hard on their luck, surrounded Demond in foundational love for himself and others. And the “Second Fathers” and “Guiding Lights” helped Demond build his entrepreneurial and industrial spirit, fast tracking him to roles in The White House, a major investment firm, and later to co-found a company delivering wellness solutions to underserved communities.
Demond not only introduces readers to the individuals, he explores how these connections and lessons offered mentorship, leadership, and personal reflection, providing the foresight to recognize his dreams and the fortitude to pursue them. Complete with applicable insights and personal reflections, Friends of the Good is a practical guide on what success can look like at all stages of life.
A successful entrepreneur, Harvard Business School graduate, and devoted husband and parent, Demond Martin is, by all accounts, a self-made man. But when Demond stumbled across Aristotle’s theory on friendship—friends of the good—he learned about the three types of companionship at the center of our convenience, pleasure, and virtue. As Demond considers his past and his present, he realizes how much goodness has impacted him, lifting him up and helping him along a path of intention.
In Friends of the Good, Demond reflects on how it wasn’t simply by luck, or chance, that he found the courage to leave a violent environment as a preteen; it was thanks to a supportive teacher who taught him to lean into his gifts. His “Chosen Family” immersed Demond in the importance of service and kinship as part of Alpha Phi Alpha. Being raised by “Givers” such as his beloved Grannie, who boarded those hard on their luck, surrounded Demond in foundational love for himself and others. And the “Second Fathers” and “Guiding Lights” helped Demond build his entrepreneurial and industrial spirit, fast tracking him to roles in The White House, a major investment firm, and later to co-found a company delivering wellness solutions to underserved communities.
Demond not only introduces readers to the individuals, he explores how these connections and lessons offered mentorship, leadership, and personal reflection, providing the foresight to recognize his dreams and the fortitude to pursue them. Complete with applicable insights and personal reflections, Friends of the Good is a practical guide on what success can look like at all stages of life.
- GenresPsychology
224 pages, Hardcover
Published March 31, 2026
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1797 people want to read
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April 15, 2026
I love frameworks, putting structure to free ideas, and Demond offers a framework (via Aristotle) on friendship that perfectly organizes my longstanding philosophy that we have friends for different things. He shares his life story vulnerably well through the context of different family members, friends, mentors, and spouse that highlight just how “good” a “friend of the good” is. His life success is commendable, but the tribute he pays to those that guided him resonates with me so much! Paying forward what you have received. Guaranteed to provide you pause and reflection, esp with his end of chapter insights (esp chapter 6 :))
Displaying 1 of 1 review