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ROAI: Everything You Need to Know to Understand, Implement, Invest In, or Use AI
Return On AI, Everything You Need to Know to Understand, Implement, Invest In, or Use AI
Return on AI
Unlock the True Value of Artificial Intelligence
In ROAI, world-renowned neuroscientist and business leader Moran Cerf bridges the gap between cutting-edge AI and executive decision-making. Drawing on real-world case studies, practical frameworks, and a deep understanding of human behavior, this book equips leaders, investors, and innovators with what they—and their teams—need to navigate the AI revolution.
Inside, you’ll
Key frameworks to evaluate and implement AI responsibly in any organizationRisk–Reward analysis methods to guide investment in AI technologiesTools to build an AI strategy for organizationsEthical and operational challenges of AI adoption —and how to mitigate themStrategies to balance human judgment and machine intelligence for peak performanceA step-by-step roadmap to develop, test, and scale AI initiatives with ROI in mind
Moran Cerf combines exceptional academic rigor with real-world impact, working with Fortune 500 firms, government, and tech founders. He lays out a clear, compelling path to increase your Return on AI.
Return on AI
Unlock the True Value of Artificial Intelligence
In ROAI, world-renowned neuroscientist and business leader Moran Cerf bridges the gap between cutting-edge AI and executive decision-making. Drawing on real-world case studies, practical frameworks, and a deep understanding of human behavior, this book equips leaders, investors, and innovators with what they—and their teams—need to navigate the AI revolution.
Inside, you’ll
Key frameworks to evaluate and implement AI responsibly in any organizationRisk–Reward analysis methods to guide investment in AI technologiesTools to build an AI strategy for organizationsEthical and operational challenges of AI adoption —and how to mitigate themStrategies to balance human judgment and machine intelligence for peak performanceA step-by-step roadmap to develop, test, and scale AI initiatives with ROI in mind
Moran Cerf combines exceptional academic rigor with real-world impact, working with Fortune 500 firms, government, and tech founders. He lays out a clear, compelling path to increase your Return on AI.
366 pages, Kindle Edition
Published July 1, 2025
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