Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth

by Vivian Tu

The next book from the bestselling author of Rich AF.

Genres: Finance, Nonfiction, Self Help, Personal Finance, Money

304 pages, Hardcover

Expected publication February 3, 2026

About the author

Vivian Tu began her career as a J.P. Morgan Equities Trader, where she traded Industrials, Materials, and Energy stocks, as well as Event Driven Special Situations via the Risk Arbitrage team. She then pivoted to become a BuzzFeed Strategy Sales Partner, helping brands execute multi-channel marketing campaigns. She made her first $1M by 27 and is the CEO & Founder of Your Rich BFF Media LLC. She lives in the heart of New York City and is likely chowing down on Scarr’s pizza in the Lower East Side or running (read: briskly walking) down the West Side Highway.

Reviews

[Taylor G · Rating 4 out of 5]

4.25/5

*ARC giveaway recipient*

Very approachable for a book on finances. Even without reading her first book on the subject, I don't feel like I missed any critical information starting with this book as someone who has decent financial literacy. I do think more examples of where you could find templates for things like the wills, trusts, and advanced life directives would have been helpful.

[Helen Wu ✨ · Rating 5 out of 5]

4.5 rounded up

I’ve been following Vivian’s videos on YouTube for a while, so I was excited to read this. I find her book genuinely helpful—especially since navigating medical plans and retirement planning can feel overwhelming. It’s packed with practical guidance on everything from buying cars and houses to writing wills, making donations, and choosing insurance. I think it can be overwhelming if you try to read the whole book in one go. It’s more helpful to jump to the chapters that are most relevant to you at the moment. For me, a well-planned life equals peace of mind, and this book is a great companion on that journey. Highly recommend.

Thank you Netgalley and William Morrow for the ARC!

[Chey · Rating 4 out of 5]

Financial planning is empowering!

In her second book, Vivian Tu provides an accessible guide to navigating life’s biggest financial decisions, from family planning to estate planning.

This is a great book to have as reference material and to read as you contemplate a big financial decision (like home ownership, wedding planning, investing in your child’s education and more).

Thank you to NetGalley and the publisher for the ARC.

[Erica Eitreim · Rating 5 out of 5]

She was somehow able to make finance funny and interesting! I am so glad I discovered this book and can’t wait to read more from her.

[Angel Shadd · Rating 5 out of 5]

Thank you to NetGalley and William Morrow for the ARC.

I loved this. Again, I’m very wary of financial gurus. The BS C&BA and MBA as well as a budding procurement consulting career have put my bullshit-o-meter into overdrive. But, as with Rich AF, this book is NOT bullshit.

I think this makes a good sister book to Rich AF and a great twin pack gift for anyone you think could use a little financial literacy brush up (which is really everyone tbh). This book really hits the spend & plan portions of your financial life. So if you are already saving and investing, then this really focuses on the rest of the features that can get your financial house in order.

I will be buying myself a copy along with Rich AF because I think both together make a great comprehensive beginners guide (honestly maybe even intermediate guide if you put all the pieces together and supercharge your financial future).

Highly recommend!