This book is a helpful (if perhaps dated) primer on the psychological study of human values. Most of the research presented was conducted in the 1960's and 1970's and has more to do with political orientation than personal values. However, the Rokeatch Values Scale has been widely used for personal values measurement as well. The major method of influencing values is by inducing self-dissatisfaction by presenting information that either makes people aware of inconsistencies between stated values and behavior or by causing them to reflect differently on their values. It is unclear how much of this work actually causes people to redefine the terms versus to change their underlying values. (Or, it may also be that the prompts "prime" people to make more socially acceptable decisions or to apply more weight to a specific value because a larger volume of information has been made salient, even though their value system is unchanged.) Moreover, although the authors maintain that values change is unidirectional - can only be induced if people are self-sensitized to the relevant values - the argument is not entirely convincing, as institutions do inculcate their own values (and there are 2 chapters dedicated to exploring this reality).
In societies which embrace moral pluralism, should various institutions (e.g., medicine, education, religion, politics, family) attempt to be transparent about the values they inculcate and those they educate, rather than claiming value-neutrality in those outside religion and family? Should we begin to be clear about the overlaps between the various domains, and how we prioritize them?