Seeing Differently: Insights on Innovation

by John Seely Brown (Editor)

Articles from the Harvard Business Review discuss how changes in information and communications will require businesses in the twenty-first century to innovate constantly and to value new ideas

Genres: Business

245 pages, Hardcover

First published January 1, 1997

About the author

I'm a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge.

In a previous life, I was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). I was deeply involved in the management of radical innovation and in the formation of corporate strategy and strategic positioning of Xerox as The Document Company.

Today, I'm Chief of Confusion, helping people ask the right questions, trying to make a difference through my work- speaking, writing, teaching.

I've also received a few honorary degrees along the way, and in 2004 I was inducted into the Industry Hall of Fame; I was elected to the American Academy of Arts and Sciences in 2009.

Reviews

[KitCat · Rating 2 out of 5]

I added this book to my list years ago. Looking at it with 2021 eyes, it's a snap shot into all that was cool and was going to change the future back in 1998. It was a well put together book but the examples are of course dated.

[Lukman Haris · Rating 4 out of 5]

The book showed me different perspectives of companies struggling to survive or to dominate the business.. Seeing things in a new way is a must have ability to survive. By having new perspectives one can have an opportunity to innovate and building a sound strategy to make the organization stay on the competition.