Customer Relationship Management

by Kristin L. Anderson, Carol J. Kerr

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Genres: Business, Management

176 pages, Paperback

First published September 1, 2001

Reviews

[Alberto · Rating 3 out of 5]

Libro generalista sobre el CRM que te da pautas para entender y aplicar de forma práctica una estrategia de CRM en tu empresa. Es básico pero da bastantes ideas y herramientas para implementar dicha estrategia en la empresa.

[Nura Yusof · Rating 2 out of 5]

So-so but fast read. It's more of a book on common sense advice rather than a serious how-to (which I was looking for). The examples were plenty which made the read not so boring. The book definitely was written for those who wanted a quicker way to pick-up the topic but this book does not do it for me.

[Agustiuddin M · Rating 4 out of 5]

Good book to kill time.