The Idea Generator: Tools for Business Growth

by Ken Hudson

The effective and practical tools outlined in this powerful handbook help businesspeople solve problems, create new opportunities, and improve individual and team performance. Exploring the typical ways businesses and their leaders get stuck—being trapped by precedent, incremental growth, familiar ideas and solutions, and career blockage—this reference gives fresh, resourceful techniques for overcoming such scenarios. Anyone involved in business, whether in innovation, sales, marketing, advertising, business development, or new-product development, will benefit from the simple tools and hints offered and will be better able to generate creative, profitable ideas.

Genres: Business

162 pages, Kindle Edition

First published July 1, 2007

Reviews

[A.M. · Rating 3 out of 5]

This is not quite what I thought it was; it's more of a business thing. My mistake, it says it right under the title. And it's old, from 2007, but a lot of what he talks about - looking at things from a different pov, trying to switch things about - that's stuff I keep reading about currently.

And it doesn't hurt to learn some new ways of looking at things.

3 stars

[Suhail Khaled]

Added this book after it was recommended by Julian Harty (Google) at his talk on Six Thinking Hats for Software Testers