Fun Is Good: How to Create Joy and Passion in your Workplace and Career

by Pete Williams, Mike Veeck

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money.Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service.The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck’s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.Peppered with firsthand accounts from businesspeople who have benefited from Veeck’s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.

269 pages, Kindle Edition

First published June 8, 2012

Reviews

[Eli Self · Rating 4 out of 5]

Veeck’s insights are a great reminder to not take yourself too seriously or you might miss the point!