Selling Air

by Dan Herchenroether

Selling Air is the first novel to capture the realism and riotousness of the software industry’s 1990s halcyon years of cool technology, rising stock options, high-flying IPOs, instant adolescent millionaires and crazed sales teams chasing the almighty number. It follows the exploits of two startups’ sales teams as they fuel their companies’ growth toward an eventual IPO. Selling Air does for the high tech sector what Po Bronson’s Bomdardier, Michael Lewis’ Liars Poker, and Tom Wolfe’s Bonfire of the Vanities did for the 1980s financial services industry. As the current economy emerges from its malaise, Selling Air serves as a reminder of past excesses and a warning about the consequences of irrational exuberance.

Genres: Business

344 pages, Paperback

First published November 1, 2003