เดอะกริด วาดตารางสร้างธุรกิจ

by Matt Watkinson, ญาณพล มุสิเกตุ (Translator)

เมื่อพูดถึงการตัดสินใจทางธุรกิจแล้ว นักธุรกิจหรือผู้ประกอบการหลายคนมักตัดสินใจโดยมองจากข้อมูลเพียงด้านใดด้านหนึ่ง โดยไม่ทันคิดว่าการตัดสินใจนั้นส่งผลกระทบต่อด้านอื่น ๆ ในธุรกิจของตนอย่างไร เรามักจะมุ่งค้นหาปัญหาเฉพาะหน้าแล้วพยายามแก้ปัญหานั้นโดยไม่ได้ลงลึกไปยังต้นตอของปัญหาที่แท้จริง ซึ่งบ่อยครั้งยิ่งทำให้สิ่งที่เกิดขึ้นกลับแย่ลง และที่เป็นปัญหามากที่สุดก็คือ ยิ่งแก้เรากลับรู้สึกว่ายิ่งมีปัญหาเพิ่มมากขึ้น

นั่นเป็นเพราะธุรกิจไม่ได้มีเพียงด้านใดด้านหนึ่ง ไม่ใช่แค่ สินค้าชั้นเลิศ การตลาดที่ยอดเยี่ยม ยอดขายที่เพิ่มขึ้น การผลิตที่มีประสิทธิภาพ หรือการลดต้นทุน แต่มันคือการเชื่อมโยงของส่วนต่าง ๆ เหล่านั้นอย่างแยกกันไม่ได้

ดังนั้นในการแก้ปัญหาทางธุรกิจใด ๆ ก็ตาม เราไม่สามารถประเมินเพียงส่วนใดส่วนหนึ่งโดยเฉพาะ แต่เราต้องสังเคราะห์คำตอบด้วยภาพรวมจากทุกภาคส่วนเท่านั้น เปรียบดังการมองภาพกว้างลงมาจากสถานีอวกาศ ที่จะสามารถมองเห็นสาเหตุและผลกระทบได้ชัดเจน และพฤติกรรมทั้งหมดของทุกภาคส่วนจะสามารถสังเกตุได้ครบถ้วน ไม่ใช่ตัดสินใจในระดับภาคพื้นดิน

และตารางเดอะกริดนี่เองที่จะช่วยให้คุณหรือผู้ที่ต้องตัดสินใจได้มองเห็นภาพรวมของธุรกิจทั้งหมด เพื่อที่จะสามารถวิเคราะห์หนทางรับมือที่จะช่วยนำมาซึ่งความสำเร็จแบบองค์รวมได้ ซึ่งตารางเดอะกริดนี้สามารถใช้ได้ผลกับธุรกิจทุกประเภท ตั้งแต่ธุรกิจขนาดใหญ่ระดับนานาชาติหรือสตาร์ตอัปที่มีพนักงานไม่กี่คน เข้าใจได้ง่าย และที่สำคัญที่สุดคือ สามารถนำไปใช้ได้จริง

Genres: Business, Management, Nonfiction, Leadership, Self Help, Entrepreneurship, Design

408 pages, Paperback

Published January 1, 2022

Reviews

[Ronald J. · Rating 3 out of 5]

I'm reading this book because Rory Sutherland (from Ogilvy in the UK) has blurbed it, and I respect Rory's recommendations on books. It was good because it recognizes businesses are interdependent, like a human body. His grid lays out 9 areas. If you affect one, you affect others, and you have to take this into account when making decisions. The author claims not much is written on this, and he's probably right, though Peter Drucker did talk about it, so does Gary Hamel, Stephen Covey, among others. There's some excellent points in the book, though none of the topics are covered in depth (pricing, for example), but he does include a useful suggested reading list for those who want to dive deeper into a particular area. A worthwhile read.

[Joc · Rating 5 out of 5]

This is one gem of a business book. It provides the reader with a mental scaffolding to relate together all the complexities of running an enterprise, big or small, into clear decision points for tradeoffs through the enunciation of a holistic strategy. This i find to be its greatest value, to be able to explain and analyze a strategy, make comparisons, and move towards a decision. Best of all, it provides a trove of recommended books and articles to read and reference. For all entrepreneurs, this is a must read.

[Vikrama Dhiman · Rating 4 out of 5]

Really interesting book

The overall hypothesis of the book is spectacular - synthesis of different parts and elements of the organisation together. While some of the aspects are well known (and not fleshed out well - revenue models/ costs), the others are excellent (but still not fleshed out - Immitability), there are enough that are done really well & interesting too. Pick up the book just for that. For me, the chapters covering org cycles and power were spectacular.

[Alfath Rezkia · Rating 5 out of 5]

Very helpful and practical for us who need a guidance on handling crucial decisions.

[Ivanka Dimitrova · Rating 5 out of 5]

I love this book because of it's simplicity, well-created and explained topics. Furthermore, having a lot of case examples it's even a better way to understand it.

[Darren Chuah · Rating 4 out of 5]

If business sense can be acquired, this is the textbook for it. And Business students usually hate textbooks.

[Bibliophilove · Rating 4 out of 5]

Es un libro que definitivamente cumple su función para una joven inexperta como yo o para un dinosaurio atrasado en busca de buenas ideas o ampliar su educación empresarial. Me atrevo a decir que debido a la carrera que he estudiado fue un libro más complementario con conocimientos que yo ya he adquirido en la carrera y en mi vida laboral y aún así, nunca está de más tener fresco el tema ni mucho menos obtener información extra o desconocida. He logrado sacar muy buenas ideas para la empresa y considerado otras que me parecen fundamentales y por supuesto, voy a aventurarme a realizar la cuadricula para ciertos temas. Un libro muy gratificante.

[Fahasa · Rating 4 out of 5]

This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.

The Grid provides the mental scaffolding to help you:

· Evaluate and refine product and service ideas
· Reduce risk by considering the broader impact of strategic decisions
· Identify the root causes of business challenges
· Anticipate the impact of changes in the market and turn them to your advantage
· Collaborate more effectively across teams

Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.
https://www.fahasa.com/

[Dixit Nagpal · Rating 4 out of 5]

A Great Management tool with a detailed set of areas to consider while you work in your 4x4 cubicle to see through the lens whereby should you launch a new offering , will your customer buy ? What sort of power you have over your - Supplier , customer and eventually completion ? Is the landscape changing , can people copy you ? Do you need to have rights to be protected ? And so on and so forth... This book is good for people who are calling the shots in the companies or upcoming entrepreneurs or people myself who are keen to start their own Multi billion dollar enterprise - this is surly a great jen to store for future and use it when the need arises

[Quinns Pheh · Rating 4 out of 5]

The success of every business depends on the strategies a company consider from multiple points of views. The customer’s perspective, for example, you should therefore consider their needs and desires and the cost of your product. But when it comes to development, you will need to consider how imitable your products are and what your rivals are offering. Things like reviewing a product’s proposal could potentially help improve profits, which reduces the heavy price tag and reap greater benefits.

[Olivia Victorius · Rating 5 out of 5]

Super helpful book. Great way to monitor our company just by using the tools given. Tools also very well positioned makes it even easier to use. Furthermore, The simplicity combine with the clear explaination makes it easy to read and understand.

It also provide a lot of study case from big company. Very practical yet not too basic.

I was doubting this book before purcasing it coz it has only 3 review on. But glad i bought it

[Bruno Rio · Rating 5 out of 5]

The Grid is an instant classic for any business or marketing manager eager to learn. Despite not deep diving in any subject it actually delivers really precious insights within a very strong framework that can be applied in any company or industry.

Really well structured strongly documented for further study with nice references. i will certainly come back to the grid to follow up and re-read in the future.

Highly recommended.

[Chintushig Tumenbayar · Rating 4 out of 5]

Бизнес эрхэлж буй хэн бүхэнд энэ номны утга агуулга шууд хүрнэ гэдэгт итгэлтэй байна.

Бизнесээ хэрхэн явуулах талаар стратеги бодлого тооцоолол гаргахад юу юуг хамаарч шийдвэр гаргавал илүү оновчтой байх вэ зэрэг мэдээллүүд нь төлбөр төлж судалгааны компаниудаар л хийлгэдэг ажил байсан цаг саяхан.

[Truong Binh · Rating 5 out of 5]

For me, this is smart writing with deep research and a clear approach, easy to understand.
Looking at business as a whole to find the solution as well as balancing the things is not easy, but once we look at the system instead of a single department would fairly help the biz manager to make a better decision.

[Toby · Rating 2 out of 5]

Great premise that there is something about the whole, but the book then proceeds to do exactly what it suggests you shouldn’t - deep dive into the details and hope they add up to the whole. It has great reflections, but turns out to be more of a checklist against a series of themes than a joining up

[Sachiko · Rating 5 out of 5]

Very underrated book as all the explanations are very easy to understand for a dummy on business like me. So, for the curious dummies on business who pursued non business major like me totally recommended.

[Marco Sansalone · Rating 4 out of 5]

Definitely a source of good insights for who is interested to run a business. I found the book interesting as a not sales/business oriented person.
It doesn't matter how big is your business because these rules and the knowledge provided applies to the majority of businesse.

[brian · Rating 5 out of 5]

Lucid and immensely useful.

[Saisin · Rating 5 out of 5]

Great simple way to see how everything is connected. Great for thinker as well as practitioner.

[Will · Rating 4 out of 5]

Understanding the grid allow you to think more holistically. Always consider the various aspects of the grid before making a decision. Fine tune the grid to suit your needs.

[Joan Lockwood · Rating 5 out of 5]

Great business book for entrepreneurs. Learn how to attack complex decision-making processes and how to look at the world differently.

[Eamonn Edwardo · Rating 5 out of 5]

Great book, deserves to be widely read

[Konrad Pabianczyk · Rating 5 out of 5]

Very well structured

[Joseph Thia · Rating 4 out of 5]

Great book to illustrate how to use a visual tool to organize thoughts and discussions for key business decisions.

[Synthia Salomon · Rating 4 out of 5]

Consider the multiple perspectives and 9 aspects of the the grid. Don’t based your price on your creation costs- it’s about how valuable customers consider the product.

[Francisco · Rating 4 out of 5]

Good book for beginners especially those looking into market research and drafting a business plan.

[spencer · Rating 4 out of 5]

better than expected

[João Andrade · Rating 5 out of 5]

One of the best business books I've ever read.

The most important currents of thought from management and finance are summarized here, in a clear and simple language for everybody.

[Hussain Al-ahmed · Rating 5 out of 5]

Great book to help you ensure that your business or project is covered from all aspects.

[Jessica Llamas · Rating 5 out of 5]

Interesante ya que toca todos los aspectos que debes considerar para estructurar y tomar decisiones dentro de una empresa