Design Matters, Packaging 01: An Essential Primer for Today's Competitive Market

by Capsule (Editor)

The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Genres: Design

191 pages, Paperback

First published July 1, 2008

Reviews

[J.A. Simmons V · Rating 5 out of 5]

An excellent book that gives ideas about brainstorming, case studies from existing products, and covers the process from research to delivery.

[Louise Wylie · Rating 5 out of 5]

As well as being gorgeous to flick through, this book contains a wealth of information from IP and legislation to beautiful cases studies.