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The Brian Tracy Success Library
Business Strategy
Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization--mapping a clear path from where the company stands today to where you wish it to be.
It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to:
• Ask the five key questions vital to any strategic plan
• Determine a corporate mission that lifts and inspires people
• Gain valuable insight with market share/market growth and strategy/operations matrices
• Define themselves in relation to their competition
• Utilize the concept of "driving force"
• Anticipate crises
• Reposition their business with new products, services, and technologies
• Measure success via clear financial objectives
• And more
Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.
112 pages, Hardcover
First published April 1, 2015
113 people are currently reading
493 people want to read
About the author
Brian Tracy
1,394 books5,166 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 - 19 of 19 reviews
March 11, 2016
Great book on how to write strategy, how to write a mission and vision plan for any organization.
March 6, 2017
I had a really hard time finishing this "quick read." It's only 103 pages so I should have knocked it out in a couple hours - instead it took me three days!
By the time I was a quarter of the way through I realized that this was all stuff I knew, I wasn't learning anything new or revolutionary. None the less I committed to the book and needed to see it to the end. In the end I still didn't learn anything new. Everything in this book I learned in school in Marketing 101. I also felt like the author kept flaunting how many books he's written and how many seminars he's done and what big companies he's worked with. I'm a small business owner and this book felt to large of a scale for me.
I wouldn't recommend this book for business professional. I would recommend this to someone who has absolutely no experience with business. This isn't a great book about business planning, but it will give you a foundation to start with.
By the time I was a quarter of the way through I realized that this was all stuff I knew, I wasn't learning anything new or revolutionary. None the less I committed to the book and needed to see it to the end. In the end I still didn't learn anything new. Everything in this book I learned in school in Marketing 101. I also felt like the author kept flaunting how many books he's written and how many seminars he's done and what big companies he's worked with. I'm a small business owner and this book felt to large of a scale for me.
I wouldn't recommend this book for business professional. I would recommend this to someone who has absolutely no experience with business. This isn't a great book about business planning, but it will give you a foundation to start with.
November 23, 2019
A mediocre book on strategy. very brief but to the point. Brian Tracy starts the book by a telling us the story of Alexander The Great and how he defeated Darius, the king of ancient Iran, using his strategy.
If you wish to be successful in your business, you need to be proactive rather than reactive. This means you have be on the offensive, ready to face your competitors in the market. In management, we have a principle called The 'Principle of Concerted Action'. This principle of military strategy requires that individuals work together like a well-oiled machine, as a team, to achieve the agreed-on goals and objectives. The first goal of strategy is to increase the amount of money you are earning on the
resources that you and others have personally invested in the enterprise. That is your Return On Investment (ROI). you need to maximize your strengths and your opportunities. Therefore you need to ASSESS YOUR CURRENT SITUATION. The CEO or the CFO will be ultimately responsible for the implementation of the strategy. In strategic planning, what you have to do first is think about and agree on the foundation principles of your business. The starting point is your thinking through the values that you stand for and believe in. Once you are clear about your values, you then take some
time to project into the future. You develop a vision for what your company would look like if it was perfect in every way. Peter Drucker once said that even when a business is starting out at a kitchen table, if the business does not dream of world leadership, it will never be a big success. The most valuable asset a company has is its reputation. A company’s reputation is defined as “how it is known to others. Your reputation is determined by what customers, competitors, suppliers, outside vendors, and the general public say about you when they discuss your company, your products,
and your services among themselves. The next step is for you to determine your mission. Mission is an essential part of all business strategy. A mission statement is always qualitative, not quantitative. A mission statement is not to “Earn a lot of money” or “Increase profitability.” A mission statement is directed outward, toward what you want to do to help and improve the lives of your customers. GE’s mission statement is: “General Electric is a unique, high-spirited, entrepreneurial enterprise known for its unmatched level of excellence, highly profitable with worldwide leadership in each of its product lines.”
If you wish to be successful in your business, you need to be proactive rather than reactive. This means you have be on the offensive, ready to face your competitors in the market. In management, we have a principle called The 'Principle of Concerted Action'. This principle of military strategy requires that individuals work together like a well-oiled machine, as a team, to achieve the agreed-on goals and objectives. The first goal of strategy is to increase the amount of money you are earning on the
resources that you and others have personally invested in the enterprise. That is your Return On Investment (ROI). you need to maximize your strengths and your opportunities. Therefore you need to ASSESS YOUR CURRENT SITUATION. The CEO or the CFO will be ultimately responsible for the implementation of the strategy. In strategic planning, what you have to do first is think about and agree on the foundation principles of your business. The starting point is your thinking through the values that you stand for and believe in. Once you are clear about your values, you then take some
time to project into the future. You develop a vision for what your company would look like if it was perfect in every way. Peter Drucker once said that even when a business is starting out at a kitchen table, if the business does not dream of world leadership, it will never be a big success. The most valuable asset a company has is its reputation. A company’s reputation is defined as “how it is known to others. Your reputation is determined by what customers, competitors, suppliers, outside vendors, and the general public say about you when they discuss your company, your products,
and your services among themselves. The next step is for you to determine your mission. Mission is an essential part of all business strategy. A mission statement is always qualitative, not quantitative. A mission statement is not to “Earn a lot of money” or “Increase profitability.” A mission statement is directed outward, toward what you want to do to help and improve the lives of your customers. GE’s mission statement is: “General Electric is a unique, high-spirited, entrepreneurial enterprise known for its unmatched level of excellence, highly profitable with worldwide leadership in each of its product lines.”
March 25, 2018
Brian Tracy starts off with reviewing the strategies implemented by Alexander the Great. Even when Alexander the Great's army was faced against a million man army with only 50,000, Alexander the Great was able to unleash his full potential & take hold of the reigns of leadership to steer towards GREATNESS.
Alexander the Great is one of the most well known competitors of our time. The question that arises after going through the first chapter is, how much are you willing to compete?
If you answered: just a little, a whole lot, or how do you compete, Brian Tracy reveals a "rule" book for business strategies. If you want to be a winner, look no further.
Alexander the Great is one of the most well known competitors of our time. The question that arises after going through the first chapter is, how much are you willing to compete?
If you answered: just a little, a whole lot, or how do you compete, Brian Tracy reveals a "rule" book for business strategies. If you want to be a winner, look no further.
February 3, 2019
Prevented costly mistakes
Following Brian Tracy’s practical ideas on Business Mode Innovation my business has grown rapidly. Knowing what to do and what not to do has saved me years of hard work and prevented many costly mistakes.
Remember 70% of the decisions you make turn out to be the wrong, using Brian’s time tested principles you can immediately reduce the risk of error.
If failure is not an option, buy this book today.
Brian, you are a genius and have helped me unlock more of my potential.
Thank you
Following Brian Tracy’s practical ideas on Business Mode Innovation my business has grown rapidly. Knowing what to do and what not to do has saved me years of hard work and prevented many costly mistakes.
Remember 70% of the decisions you make turn out to be the wrong, using Brian’s time tested principles you can immediately reduce the risk of error.
If failure is not an option, buy this book today.
Brian, you are a genius and have helped me unlock more of my potential.
Thank you
April 23, 2022
It very compelling how war strategy/tactics have similarities with busisness strategy but without bloodshed 😄😎a good example is how Alexander the great brought about unifying his soldiers against Darius... By his display of leadership,teamwork, communication skill and having focus.. i can say the mentions are fundamental basis on building a strong business strategy
May 5, 2019
This should have been on a condensed blog. Probably not even that. Perhaps meant as a real beginner level intro - it doesn't work even at that in my opinion. I really wish I can write more, but that is about it.
March 29, 2020
Solid framework in business strategy
The book gives you a framework to analyse your business and develop a solid strategy to grow your business. It gives you questions and lots of stuff to think about that will make developing a strategy easier
The book gives you a framework to analyse your business and develop a solid strategy to grow your business. It gives you questions and lots of stuff to think about that will make developing a strategy easier
September 9, 2021
Not nearly as good or on the same level as Brian's book Victory. Still, I bought the book because I'd like to support Brian's work as an author, and his others in this Success Library series are phenomenal.
May 18, 2019
Nothing new in this work from one of America’s business gurus. Read this after it showed up on my Kindle suggestions. Decent book...SLT
December 3, 2020
Very Good
May 14, 2021
While not earth moving this book is packed with common sense, which most managers (myself included) need to hear over and over again before truly implementing.
May 28, 2021
The material itself is alright but offered nothing new from the earlier reads in the series. The illustrations inline were impressive though.
September 2, 2021
Good one
Good one sir I really like the way you write in simple language. Your readings are good .good to see on Kindle.
Good one sir I really like the way you write in simple language. Your readings are good .good to see on Kindle.
February 1, 2022
Must Read for Strategy Enthusiasts.
December 2, 2024
This is a nice, condensed book, and very easy to read.
June 21, 2025
It is a good read to brush up a few fundamentals at a high level
August 25, 2025
Quick read
February 5, 2024
Great book, makes you think about the different strategies in business one can use
Displaying 1 - 19 of 19 reviews