Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

by Ira Kaufman

Digital Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to













This interactive guidebook provides a truly Connected Digital Experience (CDE) : the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and " Play Video " icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center " Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy.

484 pages, Kindle Edition

First published October 17, 2014