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The Real Environmentalists: How Wayne Elliott & Other Capitalists Will Save the World
This book is about real environmentalists, environmental solutions, green business ideas, eco entrepreneurs, environmental entrepreneurship, recycling business, sustainable startups, climate change solutions, green capitalism and environmental innovators.
We believe in climate change - and that humans are part of it. This book is not written by a denier, but by someone who believes the problem is real and urgent.
But who’s actually solving it?
The Real Environmentalists spotlights the uncelebrated entrepreneurs who are creating cleaner, more efficient solutions not for applause, but for profit. These are not government-funded researchers or celebrity activists. They’re capitalists - working 80-hour weeks, pitching to venture capitalists, and chasing innovation with the urgency and grit that only real risk-takers know.
They’re not in the headlines or at award banquets. They’re in labs, factories, and code - using business to build a sustainable future.
This provocative book argues that it’s not politicians, academics, or non-profit leaders who will save the planet. It’s entrepreneurs. The people building businesses that make clean energy affordable, waste reduction profitable, and environmental progress scalable.
Whether you're a skeptic of traditional environmental narratives or a believer looking for real-world solutions, this book will challenge your assumptions - and introduce you to the people actually doing the work.
We believe in climate change - and that humans are part of it. This book is not written by a denier, but by someone who believes the problem is real and urgent.
But who’s actually solving it?
The Real Environmentalists spotlights the uncelebrated entrepreneurs who are creating cleaner, more efficient solutions not for applause, but for profit. These are not government-funded researchers or celebrity activists. They’re capitalists - working 80-hour weeks, pitching to venture capitalists, and chasing innovation with the urgency and grit that only real risk-takers know.
They’re not in the headlines or at award banquets. They’re in labs, factories, and code - using business to build a sustainable future.
This provocative book argues that it’s not politicians, academics, or non-profit leaders who will save the planet. It’s entrepreneurs. The people building businesses that make clean energy affordable, waste reduction profitable, and environmental progress scalable.
Whether you're a skeptic of traditional environmental narratives or a believer looking for real-world solutions, this book will challenge your assumptions - and introduce you to the people actually doing the work.
391 pages, Kindle Edition
Published September 30, 2025
1 person want to read
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