Sync Or Swim: A Creative's Guide to Music Licensing

by Brian Watson

Whether you're a beatmaker in the basement or a full-time producer, Sync or Swim gives you the roadmap to get your music placed in TV, film, sports, trailers, and streaming content — and get paid doing it.

Written by Grammy Recording Academy member and CBS Sports composer Brian E. Watson, this easy to read guide breaks down everything you need to succeed in the sync world,

✅ How sync licensing really works
✅ Who’s who in the industry (and how to reach them)
✅ Creating tracks that music supervisors actually want
✅ What to include in your metadata, file formats, and file delivery
✅ Deal types, payments, and how not to get screwed
✅ How to pitch your music and get noticed
✅ Real-world tips from someone who’s actually done it

Whether you're just starting out or ready to level up your placements, Sync or Swim will help you stay ready — so you don’t have to get ready.

“I got my first placement on Entertainment Tonight and the royalties blew my mind. This book gives you the game.”
— Brian E. Watson

37 pages, Kindle Edition

Published July 16, 2025