Strategies for Innovation: Creating Successful Products, Systems, and Organizations

by William B. Rouse

The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace, computer and electronics industries, as well as technology-oriented government institutions.

272 pages, Hardcover

First published May 1, 1992