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Beyond Beauty: How to Build Your Own Cosmetic Brand
Understand the Process. Build Better. Launch with Clarity!
The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion.
You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin?
Beyond How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision.
Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way.
Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building.
The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion.
You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin?
Beyond How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision.
Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way.
Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building.
344 pages, Paperback
Published July 18, 2025
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